Global matcha market is anticipated to grow at a CAGR of 7.9% during the forecast period (2024-2031). Matcha is a popular beverage in Japan and globally, used in tea, beverages, health and wellness products, beauty and skincare, functional foods, food service, hospitality, and personal care. It is consumed in traditional Japanese tea ceremonies and offers eco-friendly alternatives for sustainable living. Furthermore, the market has seen significant growth primarily owing to increased focus on R&D by both public and private organizations and growing applications. 

Recent Developments-

In March 2023, PerfectTed launched its Matcha Energy Drinks in Tesco. The range includes three unique flavors Pear Ginger, Apple Raspberry, and Pineapple Yuzu, each combining matcha green tea, sparkling water, and real fruit juice.
In June 2023, Starbucks introduced a limited-edition Starbucks Matcha Latte with Honnori Hojicha to its convenience store shelves in Japan. The "chilled cup" series, exclusive to convenience stores, features a beautiful design with gold and green hues and foam flecks representing freshly whipped matcha.
In December 2022, MatchaKo introduced its first certified organic, non-GMO Project Verified, and vegan ready-to-drink premium matcha drink, offering a healthier, lower-calorie alternative to sugary drinks.
In July 2019, Nestlé introduced KitKat Green Tea Matcha in the UK, a sweet and fragrant blend of powdered green tea and smooth white chocolate, free from artificial colors, flavors, or preservatives.
In September 2017, Vivid Matcha Green Tea launched three new ready-to-drink flavors in Waitrose. The new flavors include Blueberry & Blackberry, Lime & Ginger, and Elderflower & Elderberry, exclusive to Waitrose. The new product development is designed to appeal to adults seeking a healthier lifestyle and includes health benefits such as reducing heart disease and cancer risk.

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Market Coverage

The market number available for – 2023-2030
Base year- 2023
Forecast period- 2024-2031

Segment Covered- 

By Product Type
By Form
By Distribution Channel

Regions Covered-

North America
Europe
Asia-Pacific
Rest of the World

Competitive Landscape- Aiya America Inc. AOI Tea Co., Jade Leaf LLC, Encha Organic Matcha, Midori Spring, and other

Matcha Market Report Segment

By Product Type

Regular Tea 
Matcha Beverages
Food
Personal Care & Cosmetics

By Form

Powder
Liquid Source

By Distribution Channel

Hypermarket/Supermarket
Speciality Retail Stores
Online Retail Stores
Others (Convenience Stores, and Tourism and Hospitality)

A full Report of Matcha Market is Available @  https://www.omrglobal.com/industry-reports/matcha-market

Matcha Market Report Segment by Region

North America                                                                                                           

United States
Canada

Europe

UK
Germany
Spain
France
Italy
Rest of Europe

Asia-Pacific

India
China
Japan
South Korea
Rest of APAC

Rest of the World

Latin America
Middle East and Africa 

Company Profiles

The AOI Tea Company
Aiya America, Inc.
At Thrive Market
in
Holy Matcha
Ikeda Tea World
Ippodo Tea Co., Ltd.
Jade Leaf LLC
Kissa Tea GmbH
Marukyu Koyamaen Co. Ltd.
Midori Spring
Mizuba Tea Co.
OKADAEN Inc.
Spirit Tea
Tea Tsuboichi
Tenzo Tea Inc.
The Republic of Tea, Inc. 
The Tea Spot
Ujido
Umami Matcha LLC.

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