LAMEA beer market is estimated to grow at a CAGR of 3.4% during the forecast period. In 2018, the market in LAMEA was valued at $57.6 billion and is further estimated to reach $72.0 billion in 2025. The factors contributing to the market growth include increasing demand for alcoholic beverages in emerging economies such as Brazil and South Africa due to their growing population base and increasing consumption of alcohol by the young generation. The changing social norms and the growing acceptability of alcohol have led to high and regular alcohol consumption among people in the region.
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The beer market in Latin America and the Middle East & Africa are expected to have a major market share during the forecast period. Major economies contributing to the LAMEA market growth are Brazil, Argentina, Turkey, South Africa and so on. The two most prominent factors for the market growth in these regions include the increase in disposable income coupled with the rise in the economy. In Brazil, alcohol is the most widely used psychotropic substance among adults. Brazil has the largest population in Latin America and has experienced considerable economic growth in the past decade. The country has around 209 million population in 2018 and more than 77% of the population is above 15 years.
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Among beer, spirit, wine, and others; the Mexican beer market is primarily driven by the large consumption of beer. According to WHO, nearly 77% of the total population prefers beer over wine and spirit. Among which, nearly 73% of the population aged 15 years and above. However, compared to the US, the per capita alcohol consumption in Mexico is low, as a high proportion of Mexicans do not drink. Additionally, in 2016, the per capita (15+) alcohol consumption was 6.5 liters of pure alcohol, a decrease from 6.7 liters per pure alcohol in 2010. Although, the alcohol prevalence indicate that Mexico has average levels of alcohol consumption in Latin America. Therefore, Mexico has a modest contribution to the growth of LAMEA alcoholic beverages.
LAMEA Beer Market Segmentation
• Regular Beer
• Premium Beer
By Packaging Type
• Glass Bottles
• Others (Plastic Bottles)
• South Africa
• Rest of LAMEA
• Beijing Yanjing Brewery Co., Ltd.
• Boston Beer Company, Inc.
• Bronco Wine Co.
• Brown-Forman Corp.
• Constellation Brands, Inc.
• Craft Brew Alliance
• Molson Coors Brewing Co.
• Pabst Brewing Co.
• Southern Glazer's Wine and Spirits, LLC.
• The Boston Beer Company, Inc.
• The Wine Group, Inc.
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