Japan hair care market is projected to grow at a considerable CAGR of 4.2% during the forecast period. The market is set to display impressive growth during the forecast period with some key trends emerging, such as the rising number of hair loss problem due to changing lifestyle. According to the Japanese Society of Clinical Hair Restoration, in 2020, the Japanese professional hair care market was valued at $1.2 billion. Furthermore, the Japanese hair care products are applied to provide natural solutions for common hair troubles such as hair loss, itchy scalp, dandruff, frizzy hair, and others. The products also provide hair styling, conditioning, and hair cleansing. The major factors contributing in rise of hair problems in the country includes poor diet, usage of artificial products, and exposure to pollutants, stress, and modern lifestyle.


Japan hair care market is segmented based on product type and distribution channel. Based on the product type, the market is segmented as shampoo, conditioner, hair oil, hair colorants, hair styling products, and others. The other product type includes waxes, pastes, mousses, and hair treatment products. Based on the distribution channel, the market is segmented into offline channel and online channel. The offline channel includes supermarket/ hypermarket, convenience stores, specialty stores, pharmacies/ drug stores, and others. The product type segment in the country is growing due to the rise in prevalence of disorders related to hair.

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Market Coverage

• The market number available for – 2023-2030

• Base year- 2023

• Forecast period- 2024-2031

Segment Covered-

· By Product Type

· By Distribution Channel

Japan Hair Care Market Segmentation

By Product Type

· Shampoo

· Conditioner

· Hair Oil

· Hair Colorants

· Hair Styling Products

· Others (Waxes, Paste, Mousses, Hair Treatment Products)

By Distribution Channel

· Offline

· Supermarket/Hypermarket

· Convenience Stores

· Specialty Stores

· Pharmacies/ Drug Stores

· Online

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Company Profiles

· Ci:z Holdings Co., Ltd. (Johnson & Johnson Service, Inc.)

· Fiole Cosmetics Co., Ltd.

· Johnson & Johnson Services, Inc.

· KaO Corp.

· Kindai Kagaku Co., Ltd.

· L'oreal S.A.

· MoltoBene Ltd.

· Nippon Menard Cosmetics Co., Ltd.

· Noevir Holdings Co., Ltd.

· Oriflame Holding AG

· POLA Orbis Holdings Co., Ltd.

· Procter & Gamble Co.

· Shiseido Co., Ltd.

· Unilever plc

· Vogue International LLC

· Wella Operations US LLC

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