General Purpose Wipe Market is anticipated to grow at a considerable CAGR of 5.6% during the forecast period. Post COVID-19, the sanitation has become the major concern and necessity for the personal hygiene that has boosted the demand for personal care wipes. The features such as easy-to-use and portable liquid absorbents in day-to-day cleaning and hygiene, in households, workshops, and surroundings leads to higher usage of general-purpose wipes. Moreover, the wipes are made of super-absorbent, which helps in absorbing the fluid on the surface and maintain a clean and hygiene workspace and provides the benefit of disposability. Augmented to wider application in different sectors it is anticipated to attain a higher growth of the market in the coming years. In addition, this wipe is largely used in the healthcare sector, food and beverages, factories, schools, and for household purposes, which is a key factor contributing to the expansion of the general-purpose wipes market. Apart from these, the new product launches by prominent players operating in the market are further aiding in market growth. For instance, in November 2021, Nice Pak, unveiled its new Nice ‘N Clean SecureFLUSH’ technology flushable wipes, a wet wipe that is durable and strong, apart five times than other toilet paper. Moreover, these wipes are designed to eliminate the fear of clogged plumbing. 

Moreover, cutting down of trees on a large-scale, heavy rain due to global warming, limits the manufacturers to get an adequate amount of raw material to manufacture paper wipes that is the key factor restraining the growth of the market. In addition, to make the environment ‘plastic free’, decline the demand for plastic wipes, this factor augmented to restrain the growth of general purpose wipe market. Besides, the use of bio-based materials to make general-purpose wipes is offering lucrative opportunities for the market players in the general-purpose wipes market. 

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General Purpose Wipe Market Segmentation

By Type 

Cloth 
Paper 
Plastic 

By Application  

Industrial 
Institutional 
Others (Personal Care, and Household)

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Regional Analysis           

North America                                                                                                           

United States
Canada

Europe

UK
Germany
Spain
France
Italy
Rest of Europe

Asia-Pacific

India
China
Japan
South Korea
Rest of APAC

Rest of the World

Latin America
Middle East and Africa 

Company Profiles

ALBAAD
Ariya Impex India Pvt. Ltd.
Carroll  Co.
The Clorox Company
Espin Technologies
Farlin-Global
First Quality
Fresh Co.
Gama Corp. Ltd.
Hengan International Group Co. Ltd.
Johnson & Johnson Services, Inc.
Nature Works
Nice-Pak Products, Inc. 
Regal Polythene Ltd.
Satu Laboratory
Sebapharma GmbH & Co. KG
Similasan
Thomas Publishing LLC
Twipes Ltd.
WaterWipes UC

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