The European digital signage market is estimated to reach around $7.5 billion in 2025 as compared to $4.8 billion in 2018 at a CAGR of 7.0% over the forecast period. Europe has been significantly contributing to the global market, owing to the increasing expenditure in the electronics, automotive, and healthcare sectors by the European countries in the past few years. Europe is considered as one of the prominent electronics regions, designing and manufacturing leading-edge micro and nanoelectronics solutions for the global electronics market. The electrical and electronics engineering sector of the region provides huge potential for innovative development and attracting a large sales market. Digital signages are widely used for advertising and marketing purpose to attract the consumer’s attention; thereby, they have been widely preferred across various industry verticals including the retail industry. Moreover, the emergence of digitalization coupled with the wide adoption of advanced technologies such as IoT and AI has also driven the growth of the market in Europe.

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The European digital signage market is segmented on the basis of component type, product, application, and region. On the basis of component type, the market is divided into hardware and software. On the basis of the product, the market is classified into standalone display and video wall. Furthermore, the market is classified, on the basis of application, into commercial, industrial, infrastructural, and others. Commercial application of digital signage is estimated to be the fastest-growing segment during the forecast period. The segmental growth is attributed to the extensive application of digital signage displays for advertisement and for announcements in the commercial sector. The commercial sector includes retail, healthcare, hospitality, and government, with applications across hospitals, hotels, quick-service restaurants (QSRs), and malls.

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European Digital Signage Market Segmentation

By Component Type

• Hardware
• Software

By Product

• Standalone Display
• Video Wall

By Application

• Commercial
• Industrial
• Infrastructural
• Others (Institutional)

Regional Analysis

• UK
• Germany
• France
• Italy
• Spain
• Rest of Europe

Company Profiles

• 22 Miles, Inc.
• ACRELEC Group
• AOPEN Inc.
• AU Optronics Corp.
• Barco NV
• Benq Corp.
• BrightSign, LLC
• Christie Digital Systems USA, Inc.
• Coates Group Pty Ltd.
• Daktronics, Inc.
• Delta Electronics, Inc.
• E Ink Holdings Inc.
• Exceptional 3D, Inc.
• Goodview Electronic Co., Ltd.
• Intel Corp.
• Intuilab SAS
• LG Electronics Inc.
• Navori SA
• NEC Corp.
• Omnivex Corp.
• Panasonic Corp.
• Planar Systems, Inc.
• Samsung Electronics Co., Ltd.
• Scala, Inc.
• Sharp Corp.
• Sony Corp.

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