Tea is one of the most popular beverages in the world, usually made via boiling or brewing dried camellia sinensis plant leaves. The two prominent types of tea include black tea, widely consumed in western nations and green tea, common in Asian countries. Tea care & husbandry management comprises proper site selection and several carefully maintained steps, which include permanent source of water, proper shelter, free draining soil with pH ranging from 5 to 5.8, and stringent regulations towards the amount of pesticides applied on plantations. Presently, the commercial consumption of tea is increasing, thus bridging the gap between out-of-home tea and coffee consumption. China and India are the major tea producing countries consisting of key players in the global market.
The rising awareness about health benefits associated with consuming tea and rise in fitness concerns among people in different regions is the major driver for the tea market. The additional facts that support the growth of the market includes increase in cafe culture, rise in disposable income, change in sense of taste of people and innovation of tea via introducing additional healthy ingredients. However, increase in cost of raw materials due to unpredictable weather, high cost of production and increasing trend of coffee consumption are expected to hamper the growth of market during the forecast period. Rise in demand of tea from health-conscious young population and frequent introduction of new flavors & variety are expected to provide numerous opportunities for expansion of the global tea market.
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The Tea market is segmented on the basis of type, packaging, distribution channel, application, and geography. By type, the market is divided into black tea, green tea, oolong tea, dark tea, and others. On the basis of packaging the global market is classified into plastic containers, loose tea (packets & pouches), paper boards, tea bags, and aluminum tin. Whereas on the basis of distribution channel, the tea market is classified into supermarkets, specialty stores, online stores, convenience stores and others. Applications covered in the study include commercial and residential. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Middle East and Africa, and Latin America.
Black tea segment is anticipated to witness highest revenue, followed by green tea and oolong tea segment in the global tea market. As a result of increasing consumption of beverages among young adults in both developed and developing countries, are the major factors to witness highest growth in the global tea market during the forecast period. As a result of aggressive advertising by tea manufacturers to promote their products, it is generating more awareness of various health benefits by tea consumption and hence is expected to drive market growth. Manufacturers are adopting various marketing strategies that are based on creating knowledge and awareness about the product globally. The supermarkets segment is the leading distribution channel with most of the tea market share, which is anticipated to bolster the segment growth. This is attributed to the increase in business of retail sales in different regions and availability of large shelf space for maximum sales.
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Tea consist of large number of bioactive compounds apart from flavonoids such as amino acids, caffeine, lignins, proteins, xanthines, and more. These maintain cardiovascular health, reduce cholesterol, check DNA damage, enhance metabolism, prevent cancer, promote neurological health, and more. the black tea segment emerged as a major market, in terms of revenue, accounting for about one-third of the share. This trend is expected to be replaced by green tea during the forecast period, owing to its rise in consumption in different regions. The green tea segment accounted for second highest market share and is expected to fuel the growth for tea market. Asia-Pacific and Europe holds majority of the share of the global tea market, owing to the higher consumption of tea in the region. Additionally, due to the cultural values of tea in Asian countries, its demand has increased a lot.
The prominent players involved in the tea production are Unilever, Tata Global Beverages (Tata Tea Ltd.), Starbucks Corporation, Wissotzky Tea, Associated British Foods, Nestlé S.A, Akbar Brothers Ltd, The Republic of Tea, and DAVIDs TEA among all others.
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