Have you ever had a particular look that you wanted to achieve? Well, you can achieve almost any type of look when loose diamonds are in the picture. Either you want simple and classy, or loud and flashy, you can get what you want with loose diamonds. People are becoming more and more interested in loose diamonds. There are many reasons behind this growing demand. Loose diamonds are the most sought-after gift item by many. However, buying loose diamonds is not as simple as many of us may tend to believe. It is necessary to know all about loose diamonds before you venture out to buy. It is essential that you insist and obtain a diamond 'Grading Certificate' when you buy loose diamond.  This is a document that spells out the exact characteristics, such as weight, measurements, cut and quality of the loose diamond and it is the proof of the diamond's identity, quality and value. Considering the importance of jewelry in one’s life it is important to buy it from the best jewelry store that can offer true value of your money. Peter Norman, one of the leading jewelers in CA offers certified and always fine-cuts sparkling loose diamonds in all shapes and sizes. Peter Norman Jewelers carry rare fancy yellows, fancy pinks, greens and many other naturally colored diamonds and all solitaire diamonds are sold at wholesale prices. If you want to buy loose diamond jewelry, please visit the site http://www.peternorman.com