SEO(SEARCH ENGINE OPTIMIZATION)
SEO IS A PART OF DIGITAL MARKETING,THE MAIN PURPOSE OF SEO IS TO IMPROVE OUR WEBSITES POSITION ON SEARCH ENGINE RANKING PAGE.BEFORE GOING TO SEO WE MUST HAVE SOME KNOWLEDGE OF DIGITAL MARKETING.
DIGITAL MARKETING IS A MARKETING USING A ELECTRIC MEDIA TO PROMOTE OUR PRODUCT IN ALL AREAS WHERE IT HAVE DEMAND ,BY USING SOCIAL MEDIA PLATFORM LIKE FACEBOOK,INSTAGRAM,LINKED IN.
WE USE THIS SOCIAL MEDIA PLATFORM TO PROMOTE OUR PRODUCT IN RIGHT AUDIENCE WHICH IS MOSTLY A YOUTH HAVING ACCOUNTS ON DIFFERENT APPS AND SITE.SO WE CAN PROMOTE OUR PRODUCT OR WEBSITE BY SHARING OUR PRODUCTS INFORMATION ON THEIR APP OR SOCIAL MEDIA ACCOUNT VIA ADVERTISING.
THERE ARE DIFFERENT WAYS TO PROMOT OUR PRODUCT BY DIGITAL MARKETING AND SEO IS ONE OF THEM,SO WE HAVE DIFFERENT METHODS IN DIGITAL MARKING IN WHICH DIGITAL MARKETING IN DIVIDED.
1SEO
2GOOGLE ADS
3GOOGLE MY BUSINESS
4EMAIL MARKETING
5AFFILIATE MARKETING…ETC
MAINLY SAYING IN DIGITAL MARKETING SEO IS THE MAIN THING TO PROMOTE OUR WEBSITE ON SEARCH ENGINE ALTHOUGH IT IS LONG TERM TIME CONSUMING PROCESS BUT STILL IT IS ONE OF THE BEST AND ASSURED METHOD OF DIGITAL MARKETING TO RANK OUR WEBSITE ON SEARCH ENGINE TO GET MAXIMUM LEADS THROUGH IT TO INCREAS COMPANIES SALE IN LONG TERM. SEO IS TOTALLY NATURAL, ORGANIC,UNPAID OR FREE WAY TO PROMOTE OUR WEBSITE ON SEARCH ENGINE.
SEO OF ANY WEBSITE IS DONE IN 3 WAYS WHICH ARE THE TYPES OF SEO
1ON PAGE SEO 2OFF PAGE SEO 3TECHNICAL SEO
THOSE 3 TYPES HAVE THEIR DIFFERENT WEIGHTAGE LIKE ONPAGE(30%),OFF PAGE(60%),AND TECHNICAL SEO(10%)
1 ON PAGE SEO:-IN THIS TYPE OF SEO ALL THE ACTIONS WERE TAKEN WITHIN WEB SITE IN ORDER TO IMPROVE ITS POSITION IN SEARCH RANKING.EXAMPLE UNIQUE AND MOST RELEVANT CONTENT,META DESCRIPTION,TITLE,TAGS ETC.
2OFF PAGE SEO:-IN THIS TYPE OF SEO ALL THE ACTIONS WERE TAKEN OUTSIDE THE WEBSITE TO RANK THE WEBSITE ON SEARCH ENGINE ,IT INCLUDES CREATE BACKLINKS SUBMISSION,INCREASING ENGAGEMENTS AND SHARES ON SOCIAL MEDIA.
WE ARE DOING ALL THIS STUFF TO IMPROVE OUR WEBSITES