In any industry, packaging plays a dual role: one, it makes the product look better, so it attracts a higher customer interest, and two, it protects it from damage, especially when long-distance transportation is required. This is why the global packaging sector has grown by leaps and bounds in the last 10–15 years. With increasing competition, companies across industries are using attractive packaging as an effective marketing strategy.



This is why P&S Intelligence expects the packaging adhesives market to experience a 4.6% CAGR between 2020 and 2030 (forecast period), to touch $17,137.4 million value by 2030, from $10,426.9 million in 2019. Adhesives are an important material in the packaging sector, as they help the packaging material stick together. This is necessary to stop the product inside from coming into contact with the environment outside, from where it could acquire unpleasant aromas or moisture.


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One of the biggest reasons behind the increasing demand for packaging materials, including different types of adhesives, is the growth in the worldwide e-commerce sector. In recent years, the penetration of the internet and smartphones has increased massively all across the globe, especially in developing countries. This has led to the proliferation of online shopping portals, such as amazon.com, eBay.com, flipkart.com, and Alibaba.com, which offer substantial discounts on products and home delivery, among other conveniences.


In 2019, the Far East region dominated the packaging adhesives market, on account of the expanding consumer goods, food & beverage, e-commerce, and personal care industries in China, which is creating a high demand for all kinds of packaging materials. In addition, here, as well as in Japan, the e-commerce sector is growing rapidly, as people are getting drawn to the discounts, home delivery, and other facilities offered by online shopping portals.



Thus, with the growth in the online shopping trend and intense competition in all industries, the demand for adhesives for packaging purposes will continue to surge.