GROWTH OF MALTED MILK FOOD INDUSTRY
Malted milk food is a milk product that contains milk solids, malt extract and cereal grain flour (usually barley grain flour). It was first developed in 1883 in the U.S.A and has gained a potential market in India as well in the past 10 years. Looking from a manufacturing point of view, only a small fraction of milk produced in India has found its place in malted milk manufacturing i.e. very few factories have undertaken its production.
But since the product has been gaining favourable attention from the medical profession and public due to its nutritive value, convenience, digestibility and palatability; the growth of this industry seems to be on the positive side.
Definition of Malted Milk Food
According to FSSAI (Food Standard Safety Act) malted milk food means the product obtained by mixing whole milk, partly skimmed milk or milk powder with the wort separated from a mash of ground barley malt, any other malted cereal grain and wheat flour or any other cereal flour or malt extract with or without addition of flavouring agents and spices, emulsifying agent, eggs, protein isolates, edible common salt, sodium or potassium bicarbonate, minerals and vitamins and without added sugar in such a manner as to secure complete hydrolysis of starchy material and prepared in a powder or granule or flake formed by roller drying, spray drying, vacuum drying or by any other process. It may contain cocoa powder. It shall be free from dirt and other extraneous matter. It shall not contain any added starch (except natural starch present in cocoa powder) and added non milk fat. It shall not contain any preservative or added colour. Malted milk food containing cocoa powder may contain added sugar. Malted milk food shal
l also conform to standards.
Growth prospects of malted milk food
Rising Standard of living
The standard of living of people has been rising continuously which has resulted in changing consumers’ mindset from savings to spending. High level growth can be expected because of rapid urbanization in Tier-II & Tier-III cities which is increasing consumerism in the market for malted food drinks across the country.
Aggressive Marketing Strategies
The growth of internet connectivity is already touching the sky. Connecting people has become much easier. New business models and expanding digital media have provided many companies an opportunity to promote their brand with the help of digital platforms. Companies are also focusing on creating an effective supply chain and engaging with online retail platforms to provide best malted food to health conscious consumers.
Increasing health conscious consumers
The number of health conscious customers are increasing day by day, increasing the demand of malted milk food. As malt extract has been considered as a nutritional supplement, it is quite popular in nutritional health drinks. It is also widely consumed as a taste enhancer to encourage drinking of milk among growing children. It is expected that the growth of this industry will be 10% more than what it is now.
We are one of the top malt extract suppliers/Barley Malt suppliers who provides the best malted milk food and malt extract liquid in India.
Name: Mahalaxmi Malt Products Private Limited
Address:Village Rehrana, District-Palwal
Phone No:+91-0-9991090166, +91-(1275)-298904
Zip Code: 121102
, [email protected]