Programmatic Display Advertising Market Challenges and Opportunities for Stakeholders Focus on Growth Strategies up to 2029

Posted December 28, 2022 by mahesh07

Programmatic Display Advertising Market was valued at US$ 438.4 Bn. in 2021 and the total Programmatic Display Advertising revenue is expected to grow at 14.3% from 2022 to 2029, reaching nearly US$ 1277.15 Bn.

Programmatic Display Advertising Market Overview: The Programmatic Display Advertising market research provides a full competition picture, including the market share and company profiles of the major players in the worldwide industry. The scope of the research covers a complete examination of the Programmatic Display Advertising Market, as well as the causes for variances in the industry's growth in different areas.

Market Scope: To locate and collect material appropriate for this study, this research study makes considerable use of secondary sources, directories, and databases such as annual reports, press releases, journals, corporate websites, and databases.

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This Programmatic Display Advertising market report covers new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographies, and product approvals, product launches. To learn more about Maximize Market Research Programmatic Display Advertising market, please contact us for an Analyst Brief; our experts will assist you in making an informed market choice to achieve your goals.


By Format, the video ad segment dominated the programmatic display advertising market in 2021 with total shares of 44.6%. This is because of faster network access, the introduction of 5G technology, greater screen time during the COVID-19 outbreak, and the desire for brief material as people's attention spans shrink. Video advertisements are typically a few minutes long with appealing visual and auditory elements that outperform traditional ads. With the rise of social media, a new kind of video advertising has emerged: vertical video. People are more likely to remember video marketing because of the high recall power and the strong pull of audio and video combinations.

Key Players: The entire approach involves a review of the financial reports of the major market participants. Following the determination of the overall market size, the complete market was divided into many segments and sub-segments and checked with key industry professionals such as CEOs, VPs, directors, and marketing executives. The major players in the Programmatic Display Advertising market are

• AppNexus Inc.
• AOL Inc.
• Yahoo! Inc.
• DataXu Inc.
• Google Inc.
• Adobe Systems Incorporated
• Rubicon Project Inc.
• Rocket Fuel Inc.
• MediaMath Inc.
• IPONWEB Holding Limited
• Between Digital
• Fluct
• Adform
• Beeswax
• Turn Inc.

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Regional Analysis: The region portion of the Programmatic Display Advertising market study also includes individual market affecting elements and changes in legislation in the market that affect present and future market trends. Current and future trends are discussed in order to estimate the entire market potential and to highlight profitable trends in order to obtain a firmer footing. The geographic market assessment is based on the existing scenario and predicted developments.

COVID-19 Impact Analysis on Programmatic Display Advertising Market:

Following the outbreak of the pandemic, end-user sectors where Programmatic Display Advertising are used had a fall in growth from January to May in a variety of countries, including China, Italy, Germany, the United Kingdom, the United States, Spain, France, and India, due to a suspension in operations. This resulted in a major decrease in the revenues of firms operating in these industries and, as a consequence, in demand for Programmatic Display Advertising manufacturers, influencing the growth of the Programmatic Display Advertising market in 2020. With lockdowns and a rising number of COVID-19 cases throughout the world, the demand for Programmatic Display Advertising from end-user businesses has decreased significantly.

Key Questions Answered in the Programmatic Display Advertising Market Report are:

Which are the major companies in the Programmatic Display Advertising market?
Which is the potential market for Programmatic Display Advertising in terms of the region?
What are the opportunities for new market entrants?
What is expected to drive the growth of the market in the next seven years?
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Last Updated December 28, 2022