According to the recent study the automotive seat massage system market is projected to reach an estimated $XX billion by 2028 from $XX billion in 2022, at a CAGR of 3.7% from 2022 to 2028. Growth in this market is primarily driven by growth in luxury vehicles and increasing demand for a higher level of comfort and safety features.
Browse 93 figures / charts and 73 tables in this 250 -page report to understand trends, opportunities and forecast in automotive seat massage system market by type (front seat, and back seat massage system), vehicle type (small cars, mid-size cars, luxury cars, LCVs, and SUVs), sales channel (OEMs, and aftermarket), and region (North America, Europe, Asia Pacific, and the Rest of the World).
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“Luxury cars market is expected to remain the largest segment during the forecast period.”
Based on vehicle type, the automotive seat massage system market is segmented into small cars, mid-size cars, luxury cars, LCVs, and SUVs. Lucintel forecasts that the luxury cars market is expected to remain the largest segment. Seat massage systems for mid-size car segment is expected to witness the highest growth over the forecast period as OEMs are enhancing comfort features like seat massage system in their vehicles models.
“Europe will dominate the automotive seat massage system market in near future”
Europe will remain the largest region and is expected to witness significant growth over the forecast period due to the growing demand for luxury cars and increasing preference of customers towards vehicle comforts and convenience.
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Major players of automotive seat massage system market are adopting various growth strategies like new product launches, expansions, merger and acquisitions, partnerships, agreements, and collaborations to expand their presence in this market. Kongsberg Automotive, Continental AG, Erickson Auto Trim, Champion Seat Systems, and Alfmerie Group are among the major automotive seat massage system providers.
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