The Middle East and Africa Location Based Services (LBS) market report defines and segments the LBS market in the Middle East and Africa with analysis and forecast of revenue. This market is estimated to grow from $668.7 million in 2014 to $3,403.1 million by 2019, at a CAGR of 38.5% from 2014 to 2019.
Browse through the TOC of the Middle East and Africa Location Based Services (LBS) market report to get an idea of the in-depth analysis provided. It also provides a glimpse of the market segmentation, and is supported by various tables and figures.
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Location Based Services can be defined as an information service provided by a device with location details as and when required. The information is constantly updated according to the changing location of the device. Location based service is a vital application in smartphones, tablets, and this data is used widely for geo-social networking, navigation and travel, retail and real estate searches, and mobile marketing and advertising. With the increase in the number of smart phone users, location-based technologies are emerging at a fast pace and diversifying to businesses providing ubiquitous applications on location based data.
The market for location based services incorporated in mobile technologies is expanding, as the market for smartphones and tablets is on rise. Telecom operators in the Middle East and Africa are adopting LBS to track valuable customer-related information, and thereby provide cost-effective solutions and enhanced experience. Currently, the Middle East and Africa holds 8.1% of the overall LBS market and is expected to raise its share to 8.4% by the end of 2019. The major companies of this market are Microsoft, Google, Cisco and HP.
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The Middle East and Africa Location Based Services (LBS) market is segmented and forecast on the basis of products, such as hardware, software, and services. The market is further segmented on the basis of services, such as consulting, integration and design, managed services, and other services. The Middle East and Africa Location Based Services (LBS) market has also been segmented on the basis of Technologies such as Cell-ID, E-OTD, OTDOA, A-GPS, E-GPS, hybrid technology, and other technologies. The applications of this market are mapping, discovery and infotainment, business intelligence and analytics, emergency support and disaster management, leisure and social networking, location-based advertising, location-based games and augmented reality, tracking and others.
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The report also includes market share and value chain analyses, along with market metrics such as drivers and restraints. In addition, it presents a competitive landscape and company profiles of the key players in this market.
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North America Location Based Services (LBS) Market
Location based service (LBS) is a solution which helps in analyzing the information of the location so that it can be integrated with the business processes. This solution is also an alternative to the existing GIS resources. The latest technology, that is smart phone’s and social networking trends, are the drivers for the location based service (LBS) market.
In addition, the location based services (LBS) market is expected to rise due to availability of low-cost GPS devices, high interest in user’s private location information services, and deployment of 4G. The major opportunity areas in the location based service (LBS) market are from the navigation, mobile advertisements, tourism, and consumer tracking. North America is one of the developed regions in technology and software applications. Various organizations serve the North America location based service (LBS) market by using the location based services or Apps to track their client, as it aids them in marketing.

Europe Location Based Services (LBS) Market
The Europe Location Based Service (LBS) Market is expected to grow from $2024.2 million in 2013 to $8380.2 million by 2019, at an estimated CAGR of 28.9%, for the given period. The European Location Based Service (LBS) Market can be segmented by geographies, by products, by service, by technology, by application, and by verticals.
Europe includes tech savvy organizations that are fully dependable on location based services. The business environment is fast changing towards ubiquitous data and its management at easy locations. There has been a rising demand for location tracking apps and devices that are beneficial in supply chain, business operations, transportation etc. The business operations for many organizations have been streamlined and smoothed with the location information of the customers and vendors.

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