Loyalty Xpert, a world leader in loyalty solutions for wide-ranging industry segments, announced tailored FMCG loyalty solutions specifically designed for FMCG industries across the world. Speaking on the occasion, the company’s VP said, “Traditional techniques are simply ineffective given the changing behavior of customers and expectations. Our FMCG loyalty solutions are comprehensive and bring about a sea change in the way FMCGs operate and enhancement of customer loyalty.”

Loyalty Xpert, he continued, depart from the traditional ways of attracting and retaining customers. “Ours is a more holistic FMCG loyalty development program that addresses each aspect of the chain, right from the FMCG and its employees as well as through process itself down to distributors, dealers, retailers and the all important end buyer.” The buzzwords today are customer experience and customer satisfaction. So, for an FMCG, its main distributor is also its prime customer. How he is treated and the level of satisfaction he gains in addition to rewards will influence just how much he will promote the FMCG’s products. In turn, the dealer is the distributor’s customer and the retailer is the dealer’s customer. The end buyer is perhaps the most important link but their experience and satisfaction depend on everyone’s behaviors and operations up on the chain.

Loyalty Xpert assigns a team to each FMCG client to examine their mode of business, research into their shortcomings and explore opportunities to enhance experiences. All these go into the FMCG loyalty development program. Rather than leave it to FMCG clients to implement the FMCG loyalty solution, Loyalty Xpert assigns its own team for the task since it leads to better overall management and outcome. The ultimate target is to assure improvements in quality of product, processes, infrastructure, interaction and the overall atmosphere. This leads to ultimate satisfaction of the all important end user.

Loyalty Xpert FMCG loyalty solution is an agile, ongoing process evolving as it proceeds since the team keeps tabs on outcomes of each step that influence the broader roadmap. It is not just end buyers who are involved through various channels and catalyzed to become loyal. Distributors, dealers, retailers and employees are also in focus to bring about transformational changes that change the entire outlook and mindset.

Loyalty Xpert’s FMCG loyalty program implementation brings about far reaching benefits. The FMCG client itself and its employees evolve to satisfy the distributor who happens to be the main customer while also targeting dealers, retailers and end buyers. Similarly, the distributor’s approach changes to be more pro-customer centric for his immediate dealer and for the retailer and the buyer down the line. The retailer is energized and motivated with the FMCG loyalty solution to put in more efforts to satisfy buyers with assistance from the FMCG. There is a cumulative progression of benefits by way of increased sales that has a positive impact for everyone.

FMCG industries interested in adopting advanced loyalty solutions are welcome to get in touch with Loyalty Xperts by phone on 91 79 40054019 or chat live on website https://www.loyaltyxpert.com.