Every website wants to be listed in page one of Google. This shouldn’t come as a surprise given the amount of traffic page one of Google generates. For every 100 people who visit Google to search something more than 30 use a website that is displayed on page one of Google. Such is the power and reach of this particular page. If you want your website to be ranked on page one of Google then attorney internet marketing and lawyer link building are must for your website.

If you have been dabbling with attorney internet marketing you no doubt would’ve heard about SEO or Search Engine Optimization. SEO is a set of tools and techniques that are used to enhance the search engine ranking of a website. The higher the rank of a website the higher is the display position of the website. But getting a high rank with Google is extremely difficult and a time consuming process. First of all, Google doesn’t even rank websites that are less than two to three months old. And once the first ranking is gained your website would probably lie on page 50 or 100. Getting from this position to page one is an arduous process and only experts can help you with this.

Keywords lie at the core of Google page rank. When Google sees that your website has relevant keywords that are used for search the rank of your website gets enhanced. But the problem with keywords is choosing the right ones. When you hire an expert they are first going to rank your current keywords and your website’s position relative to those keywords. They may then want to change the keywords to more niche keywords or use long-tailed keywords. The objective is simple – your website should have keywords that are neither very popular nor obscure. They should target the audience that you want in your website.

Even the content of your website can be changed as part of attorney internet marketing. Along with it PPC ads, banner ads, social media marketing, article marketing and blog marketing will also be taken up. A combination of all these will push your website toward page one of Google.

The other important part of attorney internet marketing is lawyer link building. A lawyer thrives in the market by linking with other professionals. Similarly a website thrives in the online world by linking to other websites. However, quality matters a lot in lawyer link building. If there are 10 obscure website linking to you, you don’t get any benefits. Google also doesn’t pay attention to this. But if there is one quality website linking to you people and Google, both take notice of this. With experts in link building at your disposal this can be achieved but you need extreme patience for the fruits to be borne.

Go for attorney internet marketing and lawyer link building but go at it in a sensible manner. This is the only way you can achieve ROI on the money you spend.
Various forms of attorney internet marketing http://www.legalmarketingguru.com and lawyer link building http://www.legalmarketingguru.com/niche.html can get your website to Google page one.