Live chat is a great sales and marketing tool. It can help existing customers, new customers, and potential customers, and when leveraged properly, can drive more sales through leads. This highly efficacious feature has the power to provide a wide range of benefits for your business.

1. Boosts SEO:

Live chat conversations provide valuable data that gives you a lot of insight into what your customers current and future needs are. As a matter of fact, the frequently asked questions on live chat are likely to be frequently searched topics on search engines such as Google. Thus, using this data from live chat conversations to create a FAQ page on your website, can help improve your search engine optimization (SEO) and rank you higher in SERPs.

2. Increase lead generation and sales:

The important pieces of information like product interest, contact information etc. within the live chat conversations can be very useful. These bits of information can enable you to follow up with interested and engaged people, or to add contacts to your future promotion lists. This can further provide you a greater exposure and an opportunity to serve a larger audience. Eventually, you end up having increased sales.

3. Enhance customer experience:

Live chat provides you detailed reports, conversation summaries, and full transcripts for every interaction that happens with a customer. These transcripts can be leveraged to learn and better serve your customers’ needs. Live chat actually enables you to answer questions before customers even have to ask them! This enhances the customer experience and saves time for both the customer and the agent.