For many years, many fashion enthusiasts believed that quality fashion lied in leather products. The fashion industry’s operation has for long been centered on leather products especially in the production of such accessories as handbags, belts and shoes.
But as more people are made aware of the repercussion of leather products to the lives of animals, veganism is steadily gaining momentum. It is no longer merely about people who are true animal lovers. Prominent designers, models and other fashion influencers are joining the ever growing vegan community.
The Little Secret Boutique is one of those retailers that is aggressively championing for animal rights by staying clear of any kind of leather products. The small but visionary brand has gained a lot of traction for its luxurious cruelty free handbags. This is one business that has consistently proved that fashion is not about pure leather.
Their stylish and luxurious vegan designer bags is prove enough that you can be stylish without hurting animals. It is difficult for other business who have thrived on leather products to comprehend the fact that a business can live of cruelty free bags and other products. But for the Little Secret Boutique, that is the in thing.
According to the staff behind the brand, their main motivation stems from not only the love of fashion but also that of animals. They strive to build a thriving business in an environment that is not openly dangerous to animals. For the most part, their strategy has paid off handsomely. Although The Little Secret Boutique struggled in the beginning especially since it was unable to gather to the non-vegan customers, it has managed to attract an enviable customer base over the years.
The Boutique’s success is attributed to the creative efforts of people producing its products. The company has come a long way to prove that real fashion doesn’t have to be dependent on real leather. The team at the Little Secret Boutique hopes that other fashion businesses can emulate their strategies and stop endangering animal lives.

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