21st August 2019, Vasundhara, Ghaziabad: The company recently organized a press meet in the city that was attended by the top executives. They spoke in detail about how elevator advertising has brought a change in marketing brands and businesses.
“LiftUp was started to change the way a product or service is taken into the market. Brand retention and loyalty are our primary goals. We aim to help brands and businesses expand their customer base by using a unique yet simple and effective method known as elevator branding.
We have noticed that the time spent in an elevator is around 20-60 seconds. People are comparatively not disturbed by noise or other aspects during that time. This allows them to focus on whatever catches their interest.
We place ads in the elevators at strategic places to attract the attention of the users. The ads can be posters or digital screens, depending on the choice of the brand. Users read the ad during their elevator ride in a relatively disturbance-free zone. This enables them to retain the information for a longer time and with more clarity.
LiftUp approaches the communities of residential buildings and takes permission to place ads in their elevators. The ambiance created makes it easy for the users to recall the ad. Many brands have noticed that their new customers used the promo codes offered in the ads placed in the elevators.
Brands and businesses from all industries use our elevator door advertising services. Ceat, Dominos, Fastrack, Zomato, Swiggy, Patanjali, SBI, Raymonds, are some of our clients who have successfully used the concept to gain more customers.” Said one of the executives.
The company is the only service providers in the region of Indirapuram, Vaishali, Vasundhara, Delhi, NCR, and Noida. They ensure that no damage is done to the elevator during the process of installing and replacing the ads. The company handles the regular changing and updating of the ads in the elevators.
The digital ads need frames that are installed with the utmost care. The maximum dimensions of the frame are 15” * 21”. For posters, the maximum dimensions are 13” * 19”.
People use the elevators 4 times per day on an average. Taking this into consideration, the ads placed in the elevators are designed to create maximum impact. The brand name, product details, and promotional offers are highlighted for users to take note of.
The company’s mission is to reach out to people during their daily chores and ensure a greater promotion for the brands by increasing the brand value. Brands can contact the company by filling a small form available on their website.
About the company: LiftUp Marketing (http://www.liftupmarketing.in/) is a unique elevator advertising company that strategically places ads in the elevators of residential complexes.