You finally reached the point in your life where you're ready to do your own thing, i.e. to start your own business, be your own boss and pursue your dream of financial freedom. The key question is: how do you know what business is right for you?

Unfortunately, most people's strategy for choosing or creating a business is seriously flawed which is why so many businesses fail to make much money and usually don't fulfill the original idea or expectation. When a business does make money, it rarely provides the entrepreneur with the level of freedom and real satisfaction they wanted.

After years of study, research and coaching experience, we now know where the major breakdowns occur. I'm going to share the big ones with you.

The first breakdown stems from the fact that most people choose a business based on very superficial and incomplete information and a distorted idea of themselves and the marketplace.

They think mostly of making money and give little consideration to much else. If you happen to have some experience in a particular field or industry such as repairing cars, you might say to yourself: why should I work for peanuts when my boss is making a fortune off my efforts. I'll just get my own jobs and make the same money he makes.

Author Michael Gerber calls this an "entrepreneurial seizure" which highlights the fact that running a successful auto business requires a lot more than being a skilled auto mechanic.

The second breakdown occurs because people never consider the longer term implications of their decision. They ignore personal considerations such as whether the business is meaningful and satisfying in some way or whether it is simply a source of income. If all the business provides is money, then isn't it mostly like trading one job for another?

We're not taught in school or in our homes growing up how to think about this super important decision and since we see so many people around us starting businesses, it is easy to believe that this process is straightforward. We may even be told by members of our local Chamber of Commerce that they will help us get our business off the ground.

The third breakdown specifically relates to you if you're a self aware, caring and creative person motivated to make a difference in the world. It is very natural to start promoting your services believing that with a good effort and some networking, you'll soon have a steady flow of clients and your practice will become established and profitable. If you've done this, you likely know the myth and flaw in this thinking.

Success in any business endeavor requires an in-depth understanding of marketing and sales which are usually not the strong suit for people passionate about a service based business. Their common perception is "I just need to get the word out" about what I offer and eventually people will be attracted to my services.

The process of creating a market niche and reaching their target market is typically misunderstood which often results in the newbie business owner spinning their wheels for a long time and not seeing much in the way of results or cash flow. In a similar vein, the importance of creating and applying an orchestrated sales process is unknown to most people. This results in a hit and miss approach to creating sales and oftentimes some dissalusionment with the slow development of a client or customer base.

The fourth breakdown is perhaps most damaging of all which is the belief that you can build a successful and satisfying business without a really effective support system and skilled business coaching. The reality is that there are dozens of important puzzle pieces and it is very easy to miss some of them. Your chain is only as strong as the weakest link and if you don't know where your chain is breaking, you can't fix it. You need a way to create a structure and get feedback consistently along the way.

Solution
Fortunately, there is a solution to ALL of these breakdowns and a system for ensuring that you're pursuing an optimum business for you. It starts with our complimentary Launch Your Own Business Strategy Session. This session will allow you to look at your current situation from a larger perspective and devise a plan that is totally unique to your needs.

Your questions and challenges will be fully addressed and you will leave your session empowered to take action. We'll be able to see if working together is a good fit for you. To schedule your strategy session, click here. I look forward to supporting you with your optimum business launch!