The book industry has been completely changed by the digital revolution. And, this change has trickled down its effects to the readers, publishers, and authors. The digital revolution in the book industry has given birth to sites like Hublmedia that provide their subscribers unlimited access to eBooks, audiobooks, music, and more.

Understanding the different reasons why a reader would pick up a book to read provides crucial information that the author can use to their benefit in reaching out a wider audience.

Listed below are some of the reasons why people would be inclined to buy books.

Entertainment

Books provide a peaceful getaway of sorts for many people. They turn to books in their quiet and relaxation time. Usually the books preferred for entertainment purpose are the ones from the fiction genre, though sometimes certain non-fiction books are also preferred. These books soothe and relax the reader, apart from the obvious entertainment it provides. These books have high completion rates and velocity, and comparatively low recommendation factors.

Information

These books are mostly works of non-fiction, which seek to inform and educate the readers. These books are usually divided into industry specific books that cater to specific reader segment. Depending on their quality and how well they address the readers' needs, their completion rate varies. Depending on the quality of research and style of writing, these books come highly recommended.

Obligation

These are the times when the reader has not made the choice voluntarily but have been assigned the book to read for whatever reason. These books could include books recommended as part of a reading club or more commonly books in schools and colleges. These are books considered as great literature in that category based on an unspoken consensus. While these books sometimes manage to enjoy the attention of a captive audience, in most cases they do not quite conform to the normal reader analytics pattern.

Social Pressure

Many people pick up a book if for no other reason than everybody at the office, in their social circle, or the country club is raving about it. Hence, people feel compelled to buy these popular books as they want to look knowledgeable about it. These books are veritable gold mines for authors and publishers, but readers hardly complete the entire book. They try to get a gist of the book by fast-forwarding through the chapters.

Hublmedia offers subscribers books that are carefully curated to meet different reader preference and needs. They also offer unlimited access to music, games, and much more.