Candidates for the Australian Federal election, Kevin Rudd and Tony Abbott have both launched extensive campaigns for engaging audiences on social media. Social media political campaigning is not new to Australia, with the precedent of the well known "Kevin07" campaign conducted for 2007 elections for which social media had been a critical component in rallying voters the year saw extensive political social media activity.

The 2013 Federal elections have seen extensive social media activity from both candidates Kevin Rudd and Tony Scott. Inspired by successful campaigns and the increasingly importance of having a voice across social platforms, both candidates took to Twitter and Facebook to engage audiences to become voters and supporters.

However Kevin Rudd had a strategic advantage in the social media space with a massive Twitter lead, ten times larger than his competitors Tony Abbott’s following.

Social media analysts have stated that there are several insights that any brand can adopt from the campaigns. For example, both candidates have used the social platform to position, strengthen and promote their own image and brand. This year the overwhelming message had to communicate the message of a "people's minister" - one that was genuine and fair to the masses. This is why tweets often included photos of their day to day Aussie life.

Further they also engaged the masses by responding to tweets on a regular basis, thereby making Twitter audiences feel they were part of their digital lives and social media identity.

Increased awareness of digital media communications have led companies like Think Big Online to craft detailed digital identity plans for brands, and execute them in a strategic manner. The company is known to not only recommend solutions, but to partner with clients to provide real time access to strategic insight that they can capitalize upon to maximize online client visibility to relevant audiences across the world.

About the Company

Leading online marketing and digital solutions provider in Australia and Asia Pacific Think Big Online is responsible for giving a digital voice and presence to Australia's emerging brands. With a specialization in social media and Search Engine Optimization, the company has evolved to become Sydney's preferred 360 degree digital solutions agency.

Think Big Online has launched several informative products, such as instructional videos and ebooks, for brands entering the digital space. These include a seminar on Search Engine Organisation that can be streamed and downloaded easily on a variety of digital devices. The company's Search Engine Optimization Experts have in the past authored the influential ‘Shocking Secrets that SEO Companies Hide from You – the Ultimate Buyer’s Guide’. The book, available for a free download on the website is a testament to the company's grasp of contemporary SEO Best Practices.

For more information on the company products and to arrange a meeting with the company’s digital team please visit the Think Big Online official website at thinkbigonline.com.