What is the gravest lesson that we have learned from this pandemic? If your answer is anything other than the importance of good health, you are kidding here! Amid defective products selling in high numbers, Nourish, the in-house brand of BL Agro Industries Limited, has proved its authenticity and continues to serve its customers with genuine food products.
“Nourish is a young brand, which has received an overwhelming response in a very short period. With Nourish, our vision is to provide healthy, good quality and nutritional food products all across the country. While the TVC is creating awareness, we are simultaneously working to expand our distribution network to pan India levels so that we can take the goodness of Nourish to every household in India”, said Mr Ashish Khandelwal, the Executive Director of BL Agro Industries Limited.
Nourish was launched in 2018. After the coronavirus outbreak of 2020, there was a realization of the growing seriousness about the importance of doorstep delivery and the direct-to-customer model (Business to Customer-B2C). Since then, most of its products have been selling online, at nourishstore.co.in. They have rapidly grown as a trusted brand in Indian homes. They soon plan to expand their services in the southern belt of the country as well.
Below, listed are five amazing things about Nourish products that make them a preferred brand among consumers.
“Sadhaaran chhodo, nutrition chuno “– this isn’t just their slogan, but the core value that drives Nourish’s spirit. These products are brought together from the choicest of the location and sources, processed under strict surveillance to retain maximum potency and are delivered to the customers with utmost safety. They believe in quality over quantity and health without compromising on taste. The crux of the slogan is to eat healthy and nutritious rather than choosing ordinary products, and the performance of their products does justice to the slogan.
Nourish products focus on the complete physical, mental and social well-being of the body. At Nourish, they focus on bringing nutrition-rich food and make sure that the products that leave their warehouses are enriched with nutrition and are in their best form possible. The products go through multiple checkpoints for quality assurance at each level and are delivered, keeping in mind, the highest standard of quality, taste and hygiene.
Customer adaptation at Nourish is one of the best in the industry. They are not just another food supply chain that makes half promises of delivering the best. Nourish believes in being dynamic with the consumer needs. Their Research and Development team keeps track of the consumer demand pattern and behaviour. This assists them in producing products that satisfy consumer’s preferences and keeping pace with the diversity. The R&D also acts upon the customer suggestions & feedbacks, the implementation of which helps in continuous improvement in the product quality and better service. Other general perks of Nourish’s products include a 100% replacement guarantee, maximum safety in the delivery of our products that make Nourish a brand, a name of trust among the customers.
At Nourish, diligence is given utmost importance. The entire process is monitored, from the warehouse to the plates. Nourish products are untouched by hand, and they make sure it reaches the Nourish Store and finally to the consumers in the finest condition possible. Packaging, when it’s a food product, takes important attention. The packaging material must be secure, durable and designed based on the fragility of the content inside. Nourish products packaging is designed by their R&D team, ensuring ease of use and optimum quality. This is the last step of production, and they handle it with utmost care so that the myriad of efforts doesn’t go wasted.
Nourish products are tested and optimized using world-class machines using the latest and time-tested technology. Sharing insights about bringing in technology into traditional business, Richa Khandelwal, the Executive Director for marketing at Nourish said, “Our team has been toying with “the idea of introducing an e-commerce vertical for a couple of years”. The brand stepped into the D2C(Direct-to-consumer) route with the onset of the pandemic to provide door-step service to its customers.

Besides these, Nourish believes in making efforts towards a sustainable agroecosystem. A sustainable ecosystem refers to implementing traditional ways using modern technology to deliver nutrition-rich food at customer’s doorsteps. This has been an advantage for Nourish. Traditional ways are easy to follow and can be easily optimized for user’s satisfaction. They can be moderated at various stages and are cost-effective too.

For More: https://nourishstore.co.in/