Although the internet offers great opportunities for marketing, print advertising is still an effective marketing tool that should be integrated into any successful campaign. Inserts are especially beneficial and many businesses either do not recognize or choose to ignore this effective form of advertising. Below are some of the reasons why newspaper inserts are still very effective for advertising purposes.

Shopping at home

A lot of consumers like to browse deals and options without physically going to the store. Inserts are a great way to present deals and offers to consumers in the comfort of their homes. Many of these consumers are ready to buy and only need a little motivation to make the final decision. Discounts and offers are great ways to motivate potential consumers to make the purchase, but only if they are aware of the existence of these offers in the first place.

Staying power

Many people retain inserts long after the newspapers or magazines they came in are discarded. The higher shelf-life of this type of advertising means that your brand stays with potential customers for longer. This may be the edge that you need to beat the competition especially if they simply rely on newspaper advertisements.

Cost effectiveness

Insert advertising has a similar potential to reach thousands of consumers as direct mail does but at a fraction of the cost. This means that using inserts is a viable marketing strategy for small businesses or for businesses that have minimal advertising budgets. Inserts can also be used as part of a larger marketing campaign for businesses with the budget to accommodate it.

The link between digital and print

It is now possible to link print and digital media as a marketing strategy. Personalized URLs, robust web portals and QR codes can be included into the inserts to streamline the digital and print aspects of the advertising campaign. This makes for a more interactive form of marketing and a way to leverage both old and new technologies for business success.

Flexibility

Media flexibility is extremely important in order for an advertiser to deliver an accurate and highly impactful message. Inserts come in a variety of forms including blow-ins, ride alongs, statement, catalogue, and package. In addition to this, the inserts can be distributed in heavy or light stock, small or large formats and at a date or day that is most convenient for the company.

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