Direct response marketing aims to facilitate an immediate response from interested customers. This marketing strategy prompts a customer to take some positive action towards purchasing a service or product being offered. A marketing company such as Lead Performance Marketing provides their direct response advertising campaigns with the following key elements: a proposal; sufficient information necessary for customer consideration; a clear call to action or promotion; response options via methods such as email, website form, or a toll free number.

When Lead Performance Marketing utilizes direct response national advertising, we consider the following key factors:

1. Should be Easy:

Direct response advertising must reduce response barriers by making it clear to the potential customer the action they need to take in response to your marketing. Offer multiple ways of response that the customer can use and spell them out in a simple manner and several times. The address, email, and phone number should be visible. Have a toll-free number and ensure that the ordering process online is just a click away.

2. Should be Specific

You should display your product success statistics with an emphasis on the positive aspects as well as its popularity. Most customers like having a sense of reassurance in your product and knowing that other customers are satisfied with your product offers that reassurance. You may also opt to mention a price comparison with similar products to yours but remember that the comparison should be favorable.

3. Free Giveaways

It is human nature to want free stuff so add some giveaways to your product. You can have freebies such as a booklet, a sample, webinar, or newsletter. The freebies should have a monetary value so that your potential customers are able to quantify the free offer. This will be an additional inducement to customers that are value-oriented who may otherwise be undecided on making a purchase.

4. Have a Time Limit

Having a set time limit on your product sales will create an urgency that will induce customers to make purchases. Indicate the discount price offer is only valid for a specific time period. This will encourage your potential customers to avoid procrastination and purchase your product. Display the end of offer date and have it repeated several times while emphasizing the disadvantage that the customer will have if they opt not to purchase your product within the stipulated time.

Contact Us

Lead Performance Marketing

Address: - 4440 PGA Blvd, Suite 600 Palm Beach Gardens, FL 33410, USA

Phone: - 561.692.4901

Email: - [email protected]