Many of the consumers often find the US Postal Service as a place for periodical mail collections. Businesses on the other hand find the USPS to be an important element in their work, especially when it comes to marketing. This often through direct and shared mail adverts. But how can a business determine which of the two is more suitable to their needs?

This is one of the most important questions that businesses need to ask before zeroing down on one of the campaign strategies. Due to the various business situations that each enterprise faces, it wouldn’t be accurate to brand one strategy as superior to another. However, you may want to learn about them differently and see what will suit your situation better.

Direct Mail Campaigns

This is advertising materials are delivered directly to customers through the USPS. Typically, you’ll want to create and mail in bulk in order to make savings on preparation, print and lower post prices. One of the greatest features associated with direct mail campaigns is that they provide businesses a unique opportunity to one on one with their target audience. However, in order for you to maximize on this strategy, it is essential to conduct research on your market. This will facilitate determining the right geographic areas and demographics for your mail to target.

Shared Mail

Unlike direct mails, shared mail brings together various businesses in a single marketing campaign. This is done through combining various advertising pieces in one mail package. Consequently, taking part in this campaign will allow each participant to pay a fraction of the total cost for postage. This way, businesses are able to save on the costs of direct mail making it suitable for those operating on a budget. For this form of marketing, it is not uncommon to find agencies doing routine deliveries such as weekly and monthly schedules.

The schedules often imply that all advertisers taking part in the shared mail campaign getting increased visibility of their content by targeted recipients. This routine often creates anticipation in the recipients and will be looking forward to reading the next schedule of adverts. In order to make the strategy more effective, most marketing agencies will deliver mail to all addresses within a specific geographic area they would have identified.

From the foregoing, it can only be said that each of the mailing avenues is only as good as your specific business needs and budget allocation.

Contact us - Lead Performance marketing

4440 PGA Blvd, Suite 600, Palm Beach Gardens, FL 33410

Phone - 561.692.4901

Website - www.leadperform.com