Keywords, keywords and keywords – this is mostly what you will hear about as you set about optimizing your website for high search engine rank. While there are thousands of SEO techniques involved in moving a website up the search results ladder, most of them become obsolete in about six months’ time. But the concept of keyword SEO will never become obsolete. Despite so many SEO techniques available, keywords still rule the roost in SEO.

Before you go about working on keyword SEO to achieve high search engine rank it is important to see how your current keywords are faring in online searches. The best tool for this is Google Rankings. Go to this website, enter your website’s URL and you will be able to see the most used phrases and words used in it. You will also get to see a detailed report about their density and numbers. This is not all. You will, most importantly, get to see your website’s rank for each of these words and phrases. This will give you a clear picture about the relevance and success of the keywords of your websites when it comes to online search.

After you have identified this it is now time to improve the performance of your keywords. This is where keyword SEO will be used. If this part is done successfully your website should end up achieving high search engine rank. Let us see what all can be done in terms of keyword SEO for your website.

1. You can find out the best alternative keywords for your existing keywords and look to include them in your website.

2. You can find out the most competitively priced and yet niche keywords that you can buy and use.

3. You can get rid of all the vanity keywords from your website and instead use keywords that are more specific to your website.

4. Instead of single word keywords you can use long-tailed keywords to have your website achieve high search engine rank.

5. You can have the keywords inserted in all the important portions of your website. These portions include the page title, URL, page content, links and so on.

These are all common keyword SEO techniques used by most websites to achieve high search engine rank. So how can you create a difference for your website? The solution is simple. You need to have a robust SEO company as your SEO partner.

Finding a professional SEO partner is easy because there are set ways to identify the best. It will require you to spend time on understanding keyword SEO and other SEO techniques. You will also need to do several background checks of your shortlisted SEO partners. You will need to see whether their websites have high search engine rank. You should also see their customer testimonials and online reviews.

A professional SEO company can use keyword SEO and other SEO techniques effectively to attain high search engine rank for your website. What you need to do is spend time choosing the best SEO partner.

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