Have you ever added your most frequented websites to the favorites section of your browser? In all probability you have. Social bookmarking is somewhat similar to this form of tagging favorite websites. The only difference is that you reach out to a larger audience. The concept of social bookmarking links falls under ethical SEO, something you should never waver from.

Let us say you like a website very much and you want to share it with your friends. What do you do now? Most websites today give you options where you can share their link. They give you options to share with your friends on Facebook, Twitter, digg, Delicious and other websites. Once you share the link all your friends can see your post and they can also visit the website. This enhances visits to the website. This is different from the earlier days of the Internet where you had to email the link to your friends. There is nothing wrong with using social bookmarking links and most people do it nowadays and hence it is considered ethical SEO.

Some of the most popular social bookmarking websites are Twitter, Reddit, StumbleUpon, digg, Delicious, Slashdot, Diigo and Pinterest. This is only a small list of all the social bookmarking websites that you find online. As you share the link to a website your friends can access it and pay visits to the website. You can also post general bookmark tags on social bookmarking sites that anyone visiting that site can see and visit.

How does this enhance page rank? Simple; as more and more people visit a particular website through social bookmarking links they popularize the website. When search engines find that a particular website is performing really well they enhance the page rank of that site. The keywords of that website also get better mileage and the website comes up the ladder of search engine results.

Using social bookmarking links is part of ethical SEO because no black hat techniques are being used here. However, if you keep posting social bookmarking links by the thousands in a single social bookmarking site it may come under unethical SEO. Hence, using social bookmarking links should be done but don’t overdo it to the extent that search engines don’t like it.

Social bookmarking links help popularize a website in a gradually expanding network form. It can start off with a couple of people visiting a website. If they like it they are going to tag it in their social bookmarking page. This way the network will gradually expand. Use this strategy well and you should get high page rank for your website.

Besides social bookmarking links there are many other ethical SEO techniques that you can use. You can optimize the keywords for your website, you can create fantastic content for your website, you can use article marketing and backlinking too. There are so many ethical SEO techniques besides using social bookmarking links that you don’t need to do anything unethical. And if your SEO partner even hints at using unethical SEO techniques get rid of them immediately.

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