Jewelry has fascinated men and women alike for ages. Ever since humans discovered that yellow coloured metal called gold they have been using it to make jewellery. Jewellers have been making masterpieces out of this precious metal for what has been centuries and their customers have lapped them up like crazy. The better the jeweller the better has been their sales figures. Online jewellers in the UK today are able to sell their jewelleries online and more people have now woken up to the possibility of buying gold jewelry online.

Can you trust every jeweller when you buy jewelry online? You cannot. This is simply because you need absolute trust in your jeweller to buy gold jewellery items online. Every website belonging to every jeweller in the UK looks top class and it is very difficult to ascertain whether they are selling genuine gold jewelry or not. So how you do identify an authentic gold jeweller?

Hallmarking is what makes a gold jeweller authentic. Hallmarking was introduced by King Edward I as early as in 1300. Hallmarking involves the checking of every single piece of jewellery so that customers can be offered authentic products. There are assay offices in the UK that are entrusted with this job. Every authentic jeweller in the United Kingdom has their gold jewelry hallmarked by one of these assay offices and the seal of approval is marked on the jewellery. Moreover, you also know that you are buying authentic gold jewellery when you buy from someone that is a member of the British Jewellers’ Association.

Once you have established that your online jeweller is authentic it is time to choose your jewelry. There are essentially three types of gold that are used in making jewellery. The traditional option is yellow gold. Yellow gold is pure gold mixed with zinc and copper. The other option is rose gold that is again a mixture of pure gold, zinc and copper. The rose colour comes from a higher concentration of copper. The third option is white gold that is a mixture of pure gold with palladium and silver with rhodium coating. People who cannot afford to wear platinum jewellery often choose white gold.

The kind of jewelry you buy depends a lot on your budget. Gold jewellery is available in 14 carats, 18 carats, 24 carats and so on. Gold is such a fantastically malleable metal that a tiny amount can be used to create a fantastic piece of jewelry. This is where the beauty of gold lies. You can buy the most superb looking gold jewellery and yet not pay an astronomical sum for it.

Buying gold jewelry online is not an issue when you have established the genuineness of the jeweller. Whether you buy yellow, rose or white gold you can rest assured that you will get hallmarked stuff that has been tested for quality and genuineness. Buying gold jewellery online also gives you better visibility and competitive prices while you save time on your purchase.

Resource Box: Are you thinking of buying http://www.letsbuygold.com/index.php?currency=USD jewelry online? It is not a bad idea given the fact you have verified the identity of the jeweller that only sells hallmarked http://www.letsbuygold.com/gold-jewelry.php jewellery.