Printing Machine are devices used for reproducing text and images using a template. Printing Machines are used by the publishing companies to print various documents in large and commercial volumes. These machines use the simple mechanism of applying pressure to a thoroughly inked moulded surface resting on the designated cloth of paper. The development of printing machines has made for printing of books, newspapers, magazines, and other such reading materials in huge numbers. Printing plays an important role in the promotion of literature. For instance, according to World Association of Newspapers and News Publishers(WAN-IFRA) 2017 facts report, it is estimated that daily 2.7 billion of the world’s population around the world reads a newspaper in printed format.

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Growing packaging industry and increasing demand for advance graphics in packaging industry are major driving factors for growth of the printing machine market, globally. For instance, according to the Coherent Market Insights analysis, it is estimated that India packaging industry is expected to grow with a CAGR of 18 percent over the forecast period (2015-2020). Furthermore, increasing e-commerce industry is become one of the major driving factor for packaging market growth, which parallel accelerated the demand for printing machine. For instance, according to the Indian brand equity foundation, in 2016, the India e-commerce industry generated the revenue of US$ 15 billion and is expected to reach US$ 64 billion 2020, with a CAGR of 44.8 percent over the forecast period 2016 – 2020.

Offset printing process used in majority of the printing applications is driving the printing machine market growth

The offset printing process is the most common form of printing method used for many applications such as book notes, packaging, marketing material etc. If anything needs to be printed it can be done with the help Offset Printing. This printing technique is used for newspapers, books, legal forms, and documents, magazines, brochures, business cards,letterhead, catalogues, booklets,business forms, flyers, brochures, calendars, invitations, packaging industry, and much more. Offset printing process is often used in combination with lithographic printing. In offset-lithography, the paper does not come into direct contact with the printing plate. Instead, the image is transferred to a rubber roller. The process produces prints with rich, smooth solids without the streaking found in lesser quality prints. This printing method is very suitable for print media. Thus, offset printing is more widely used for printing purpose and hence it is expected that market for offset lithography printers will be majorly driven by growth in the printed media sector.

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Majority of the population worldwide is indulging in reading activities on a daily basis such as newspaper, magazines, books or comics. Although these forms of reading materials are widely used by many people, the growth of digitalization is likely to impact the growth of print machine market. For instance, according to World Association of Newspapers and News Publishers (WAN-IFRA) 2017 facts report, digital advertising revenue reached to US$ 9588 million in 2016, up from US$ 9110 million in 2015, observing an increase of 32 percent in past five years. This increases the challenges faced by publishers. Increasing penetration of digital data or reading materials such as subscribing to online news websites, e-books etc. is likely to hamper growth of the printing market.

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