LAT.VC has officially launched its flagship event, the L’attitude Match Up, aimed at showcasing and accelerating the success of early-stage, Latino-led tech start-ups. The event brings together some of the most promising Latino entrepreneurs with a curated network of venture investors, founders, and business leaders in a bid to close the equity gap and elevate the next wave of innovation.

The L’attitude Match Up is more than just a pitch competition—it is a platform for visibility, connection, and support for Latino founders who often face significant barriers to early-stage funding. By creating a space where talent and capital can meet, LAT.VC hopes to unlock opportunities that have historically been out of reach for many in the Latino community.

Held alongside the broader L’attitude event, which celebrates Latino contributions to business, media, and culture, the Match Up focuses specifically on tech innovators building scalable, impactful ventures. Start-ups participating in the event are handpicked for their potential, originality, and strong leadership.

LAT.VC, a purpose-driven venture capital firm, was founded with the mission of investing in Latino entrepreneurs who are shaping the future of the new mainstream economy. By supporting tech-enabled companies from pre-seed to Series A, LAT.VC aims to level the playing field for underrepresented founders and boost long-term economic growth.

The firm believes that Latino-led start-ups are a key part of the future business landscape and that investing in them is not only a moral imperative but a smart business strategy. With the Latino population driving significant growth across multiple sectors, LAT.VC sees its work as essential to fostering innovation that reflects today’s diverse world.

The L’attitude Match Up brings this mission to life by giving founders direct access to decision-makers who can help propel their companies forward. It also allows investors to discover talented entrepreneurs whose visions are grounded in lived experience, cultural insight, and market opportunity.

“We know there’s no shortage of talent or ideas among Latino founders,” said a spokesperson for LAT.VC. “What’s been missing is access—access to capital, access to networks, and access to visibility. The L’attitude Match Up is designed to close that gap, to shine a light on innovators who are often overlooked but deeply capable of building the next generation of great companies.”

Attendees at the Match Up will hear real pitches from real founders, followed by live feedback and connections that can lead to meaningful outcomes. Whether it’s securing funding, finding mentors, or forming new partnerships, the event is structured to drive momentum for early-stage start-ups.

The press and broader public are also invited to follow the event, which LAT.VC hopes will raise awareness around the broader challenges and opportunities facing Latino entrepreneurs today. By telling these stories and amplifying these voices, the firm aims to inspire action across the investment and business communities.

LAT.VC’s work extends far beyond a single event. The firm offers long-term support, guidance, and funding to portfolio companies, helping them navigate the challenges of early growth and scale. Its approach combines cultural awareness with business acumen, ensuring that companies are not only funded but positioned for success.

The Match Up is part of a larger movement within the venture space to build more equitable systems and challenge the norms that have kept many Latino founders on the sidelines. By elevating these voices, LAT.VC is contributing to a broader shift in how the world sees and supports diverse entrepreneurship.

As the event unfolds, the spotlight will be firmly on the founders—their ideas, their resilience, and their potential to change industries. LAT.VC hopes that through the L’attitude Match Up, more investors will begin to see what the firm has always believed: that Latino-led innovation is not emerging, it’s already here.

With a clear mission, a strong portfolio, and a growing community of supporters, LAT.VC is leading by example in building an inclusive future for venture capital. The L’attitude Match Up is not just a celebration of Latino founders—it is a call to action for the entire investment ecosystem.

About Us:

LAT VC is a purpose-led venture company that invests in early-stage US Latino-led and owned businesses with large and high growth opportunities. The company started in 2019, addressing the troubling economic costs to our country and the underfunding of US Latino entrepreneurs. The company invests, elevates, and accelerates Latino-owned businesses by investing early. LAT VC invests from $200,000 to $1.5 million in Latino-led and owned technology companies that offer or provide technology as core to businesses. Full details on LAT VC the process and the pitch submission form can be found on their information-packed website at https://lattitudeventures.com.