Exploring the New Mainstream


Posted April 28, 2021 by Lattitude

A financial initiative that is driven by the Latino Cohort

 
Over recent years, the Latino market has become the fastest-growing market segment in the US economy. Not only is this minority group currently the largest in the States, but it has also shown tremendous growth and impact on the local economy. The Latino cohort is the driving force behind the New Mainstream Economy. It is a force that adds a new and more vibrant feel to the current rather aged economic environment of the United States. The New Mainstream is vital to all as it creates an environment that invites new investment into the country, investments that strengthen the local economy to the benefit of all.

“The impact that Latino businesses have can no longer be denied. Yet, while this group is such a vital contributing segment to the local economy it is still widely treated with inequality and unfairness. These are the entrepreneurs who have many more challenges to get the necessary financing, gain access to trusted guidance and enjoy support from their peers in business. Yet, it is still often sitting in the backseat of decision and the cultural group is still largely under-represented in positions where decisions are made that directly impact them. That is what inspired the foundation of L’ATTITUDE.

L’ATTITUDE is an initiative that works towards providing Latinos with vital financial advice, tips and support. Through our events we manage to reach a large market segment and provide vital exposure to financial gurus, CEOs, politicians and several other professionals that can contribute to the success of our members,” says Andrea Trujillo, the director of digital brand management at L’ATTITUDE.

It was back in 2018 when Sol Trujillo and Gary Acosta saw the need for assistance to Latino business owners and employees. It was when they founded L’ATTITUDE and hosted their first event to provide local Latinos with access to financing and the support they needed.

She then continues by stating that their goal has always been to restart the New Mainstream Economy and to give it the bounce it needs to bring not only immense riches to its members but also to have a positive impact on the national financial health. The work they do addresses not only businesses and employees, but they also address certain socio-economic topics such as ensuring sufficient access to medical care, food supply as well as various other concerns.

As the New Mainstream Economy needs the buy-in of many and the investment of open-minded corporates, this team works relentlessly to create the networks needed to ensure the success of it to benefit not only the Latino population but indeed all.

About Us: L'ATTITUDE is a business based national initiative that is designed to enlighten executives and help them understand The New Mainstream Economy and the US Latino cohort that is driving it. This established conference is held annually and is a world-first, live cast, on-stage, interactive event steamed to any device anywhere. L’ATTITUDE hosts top CEOs, economists, celebrities, politicians, industry influencers and more. Participants at L'ATTITUDE engage in an open dialogue about the facts and data of America’s Latino Factor and The New Mainstream Economy. The conference is due to run from September 29th to October 2nd, 2021 with topics including media and entertainment, issues and politics, business and economics and much more. Sponsored by top brand names and with a lineup of top-notch guest speakers, the conference is guaranteed to be another great success in 2021. To find out more, visit https://lattitude.net/
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Contact Email [email protected]
Issued By L'ATTITUDE
Phone 8774685288
Business Address 2375 Northside Drive Suite 360 San Diego, CA
Country United States
Categories Advertising , Event
Tags lattitude convention , latino business conference , latino politics , latino professional meet up
Last Updated April 28, 2021