Bani singh and drishti gupta created a startup Now&Me, providing a free platform to encourage catharsis and break the associated taboos.

“People talk about their happy stories, but nobody talks about their struggles and mental health openly because of the persisting stigmas. That’s when we knew that we want to create a platform where people can come and talk about their issues, be their true selves, express whatever they are going through, share their feelings and emotions without the fear of judgement, and connect with other people who might have been through similar things.”

Now&Me aims to be a one-stop solution for mental well-being. It provides a platform to share your feelings online and get peer-to-peer support from the online community that it has built over time. It majorly focuses on organic marketing and SEO and does not have any direct competitors as of now.

Data Privacy to be invested upon and this point is to be marketed.

One of the key factors for the success of any early-stage venture is the presence of committed founders who are driven for a cause. In the case of Now & Me, its founders are not the conventional business-oriented entrepreneurs but are empathetic individuals who are passionate about helping those who are experiencing mental health issues. The aim has been to create a conducive virtual environment where people support each other in achieving mental well-being. Instead of focusing too much on marketing and revenues, they have spent most of their initial efforts on perfecting their offering and making sure that the prime focus of Now&Me remains on making a difference for its users. This approach with genuine concern for its users has made all the difference, and Now&Me has been able to make a mark in such a small time, mainly leveraging organic digital marketing.

But as any Business grows it becomes imperative to create certain revenue streams in order to become sustainable. It can either be through finding innovative ways to increase the share of wallet or through increasing one’s user base by additional sales and marketing activities. In the case of Now&Me we feel that the core service should always remain free so that more and more people can get support but going forward there can be an addition of certain benefits which people can avail at a nominal charge, be it innovative mental well-being related events or certain solution-based offerings with the help of experts, the users can be given an option to get more out of the platform at a fair value. Ads are always a possible revenue stream in case of digital platforms as they scale out but Now&Me can also become a great platform for the mental health professional to interact with people who need their assistance; instead of the users, these professionals can also be asked to pay a premium in order to utilize Now&Me as a platform where they can interact with a larger audience who are in need of their services and support. For marketing, it would be a good idea to organize/sponsor focused events so that the target audience becomes more aware of the platform, we also hope to see Now&Me roll over to different platforms so that the users can access its services across all devices even more conveniently, this will increase their reach and help generate positive word of mouth.
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