Global Fertility Testing Devices Market is expected to reach USD 6,285.0 million by 2024 from USD 3,788.3 million in 2016, at a CAGR of 7.5% in the forecast period 2017 to 2024. The new market report contains data for historic years 2015, the base year of calculation is 2016 and the forecast period is 2017 to 2024.
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Segmentation: Global Fertility Testing Devices Market
By product type
Ovulation Prediction Kits
o Urine-Based Ovulation Test Kits
o Standard,
o Digital,
• Saliva-Based Ovulation Test Kits
o Standard,
o Digital
• Fertility Monitors
o Saliva-Based Monitors,
o Urine-Based Monitors,
o Perspiration-Based Monitors,
By purchase mode
• non-prescription or
• OTC-based and prescription-based)
• By end user
• homecare settings, specialty/infertility clinics,
• hospitals and others,
By Geography
• North America,
• Europe,
• Asia-Pacific,
• South America,
• Middle East and Africa
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Drivers: Global Fertility Testing Devices Market
The major factors driving the growth of this market are the rising median age of first-time pregnancies in women, decreasing fertility rate in women. Rising awareness about fertility testing among woman, easy accessibility of ovulation monitors on e-commerce websites are some of the other factors which boost the market growth.

RISING MEDIAN AGE OF FIRST-TIME PREGNANCIES IN WOMEN
For the 30 years prior, women had been mostly likely to have their first time pregnancy in their late 20s. However, in 2016, the birth rate for women ages 30 to 34 was 103 per 1,000, compared to the rate of 102 for women between the ages of 25 to 29. On average, women still get pregnant for the first time in their late twenties — at age 28, to be exact. According to the study, it has also found that while teen birth rates are down, as is the overall birth rate, infant mortality rates have stayed about the same.
As per a study, the ages of first-time mothers from 141 countries range from 18 to 31.2 years, with the oldest ages being more common in Greece, Australia and South Korea. As per CDC, women of Asian and Pacific Islander descent continue to have the highest average age at first birth. As the age for first time pregnancies in women is increasing, the risk related to fertility is also rising. So, patients prefer fertility testing, when they get pregnant. Thus, the market for fertility testing devices is also increasing.

RISING AWARENESS ABOUT FERTILITY TESTING AMONG WOMAN
As the total fertility rate is getting decreased globally, awareness among women is also rising. Advancing maternal age increases pregnancy risks such as diabetes or hypertension and other fertility related disorders. Increasing awareness at an individual, family, community and social level as well as at primary, secondary and tertiary healthcare level regarding factors affecting male and female fertility will also drive the growth of the fertility testing devices market. Local government in conjunction with the local voluntary sector is setting up various awareness programme to convey the information among population.

EASY ACCESSIBILITY OF OVULATION MONITORS ON E-COMMERCE WEBSITES
Fertility monitor or ovulation kit is an electronic device which is used by various methods to assist the user with fertility awareness. It helps to monitor hormone level change in urine, change in basal body temperature and electrical resistance of saliva and vaginal fluids. Many companies are manufacturing these ovulation monitors or ovulation prediction kits. These are also available online e commerce site. People can easily buy and check their fertility testing at home. Thus, easy accessibility of ovulation monitors on e-commerce websites are also helps to drive the growth of the market.

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Major Players: Global Fertility Testing Devices Market
• Procter & Gamble,
• Geratherm Medical AG and Alere Inc.
• The SPD Swiss Precision Diagnostics GMBH,
• Church & Dwight Co., Inc.,
• Fairhaven Health, LLC,
• Prestige Brands Holdings, Inc.,
• Hilin Life Products, Inc.,
• Fertility Focus Limited,
• Babystart Ltd,
• Biozhena Corporation,
• Taidoc Technology Corporation,
• UEBE Medical GMBH,
• Accuquik, Quidel Corporation,
• Biomérieux

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