Market overview:-

The compound annual growth rate (CAGR) for 2014-2019 was 4.08 percent, which was greater than the predicted CAGR of 3.56 percent for 2020-2026 forecast period. The growth rate of average per capita expenditure is also predicted to slow down.

Drivers:-
The growing demand for carbonated soft drinks among the young population in industrialised countries is a major driver in the beverage industry's growth. The rising popularity of serving carbonated soft drinks alongside food at various fast food restaurants and cafés is also contributing to the global market's expansion.
In the global supermarket sector, retail giants' distributional strategy to promote their goods on the front shelf has a significant impact on consumers in order to attract and influence them. To develop the beverage market worldwide, people's lifestyles must be changed by improving their level of living and selling soft drinks at a variety of events, such as parties, events, and other gatherings. The growing diabetic population poses a danger to the beverage industry, but big manufacturers are seizing the opportunity to create specially designed goods for the target market. For example, Diet-coke and fewer calories beverages.
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Restraints:-
The severe limitations on the use of plastics in packaging materials appear to be roadblocks, and the global carbonated beverage market's growth is likely to be limited. Furthermore, the high sugar content of carbonated beverages can cause diabetes, obesity, and calcium deficiency. The worldwide carbonated beverage market is projected to be hampered by this aspect.
Recent developments:-

PepsiCo introduced Pepsi Black to the mainstream of carbonated beverages in September 2018. Pepsi Black has a lower sugar content than regular Pepsi.

Market segmentation:-

The global carbonated soft drinks market is segmented by market type, flavour, and distribution channel. Depending on the market type classified into standard, diet and fruit flavored carbonates. On the basis of flavour the carbonated soft drinks market is segmented into cola, lime and orange. On the basis of distribution channel the market is divided into supermarkets, convenience stores and independent retailers.

Impact of Covid 19:-
Covid 19 had resulted in a lockdown across the globe and the economy has been suffering since. Covid-19 has had a negative impact on the market for carbonated soft drinks. 25% volume decline was experienced by coca cola in april due to the covid-19 impact. Misinformation was widely disseminated, resulting in a drop in sales. Covid-19 has raised several health issues among individuals.As a result, individuals are steering clear of products with poor health ratings. Major consumer countries have been shutdown the trade for business due to Covid-19.

Key players:-
● Coca-Cola
● Pepsico
● Cott Corporation
● Dr. pepper snapple Inc
● Cadbury schweppes
● Parle Agro
● AJE Group
● Postobon