Market overview:-

The growth of the market for baby drinks is attributed to the increasing number of working mothers across the world. Furthermore, market development is boosted by an increasing number of middle-class homes that can afford infant drinks as a result of population expansion.

Drivers and restraints:-

Parents avoid meals containing chemicals that have detrimental effects on the body, such as acrylamide, which can cause cancer in children and newborns, since they want the finest nourishment for their children. The presence of toxic chemicals in traditional meals consumed by children (pesticides, fertilisers, artificial colours, sweeteners, and flavours) has a negative impact on the body. As a result, the emphasis has switched to the use of organic baby goods.
Obtaining an organic accreditation is one of the most difficult tasks for businesses. For the production of organic food, the United States Department of Agriculture (USDA) has strict regulations. The government rules are followed for a variety of parameters, including soil quality, the use of additives, and insect and weed control. Organic food generally cost 25-30% more than the conventional foods, which is a factor that is restraining the market. These items are expensive because they necessitate pesticide-free storage, farmer training, and post-harvest management.
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Ever-improving distribution channels. Because of the rapid adoption of smartphones, the rise in m-commerce sales, and the accessibility of payment alternatives, the online sales market is likely to grow at a faster rate in the near future. Furthermore, organic food is often pushed by citing its advantages, such as chemical-free and natural. Organic baby food purchased through supermarkets is the newest industry trend, as these are easy to find and are likely to be near residential areas.

Recent developments:-
Nestlé built a maternal and infant nutrition research and development centre in Ireland in 2019. The centre will focus on scientific research to promote innovation in milk-based maternal and infant nutrition products for the global market.
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Market segmentation:-
By Product
● Infant Formula
● Baby Juice
● Baby Electrolyte
By Application
● Less Than 6months
● 6-12months
● 12-36 Months
● More Than 36 Months
By Distribution Channel
● Hypermarkets
● Pharmacy/medical Stores
● Speciality Stores
● Hard Discounter Stores

Impact of covid 19:-
Over the last few months, almost every industry in the globe has suffered a setback. This can be attributed to major disruptions in their manufacturing and supply-chain operations as a result of numerous precautionary lockdowns and other restrictions imposed by governments around the world. The same may be said for the global market for Baby Drinks. Furthermore, consumer demand has decreased as people are now more focused on removing non-essential expenses from their budgets since the general economic situation of most people has been badly impacted by the outbreak. Over the forecast period, the aforementioned factors are likely to weigh on the global Baby Drinks market's revenue trajectory. The global Baby Drinks industry is likely to rebound as regional regulatory agencies begin to lift these enforced lockdowns.

Key players:-
● Mead johnson & company LLC,
● Nestle
● Meiji Holding Co.Ltd
● Dana Dairy Group Ltd
● Danone
● Arla foods Ltd
● Abbott Laboratories
● The kraft heinz company
● Hipp Gmbh & Co vertrieb KG