First off, the cloud’s owner knows about every song and book in your collection. Depending on how clean-cut you are, this may or may not be cause for concern, but “If you have nothing to hide you have nothing to worry about” is not a good reason to forfeit your privacy. You may have bought a copy of the book How to Pick Locks for educational purposes, or some of Charles Manson’s demo tapes for laughs, but you shouldn’t have to worry that someone will get the wrong idea about those purchases and report you to the authorities.Then there are broader privacy questions. Can you be sure the cloud owner isn’t doing anything with your data? Is it conceivable that at some point in the future they might sell or rent it? Imagine how much marketing companies would be willing to pay for personal information stored in the cloud — even if it were anonymized.The “trust us” defence, without a firewall, encryption, or storage that is physically offline as insurance, is too flimsy a guarantee when it’s your data at stake. Even assuming that the cloud owners have the very best intentions, there have been any number of cases where private information has been collected accidentally. In probably the best known of these, Google Maps cars were found to have been harvesting and storing data from unencrypted Wi-Fi networks, a fact that wasn’t discovered until a few years later. While this may plausibly have been a “mistake,” as Google claimed, no one disputes that the data was collected. But in fact there was some skepticism about whether this really was an accident, and the plot thickened when the Federal Communications Commission accused the company of obstructing an investigation into whether its actions had violated US law.

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Data that you store in the cloud, not being in your physical possession, can be taken away from you in the blink of an eye. This may be the result of some bureaucratic mix-up—as was apparently the case a few months ago, when the full contents of someone’s Kindle were deleted by Amazon. But that’s of little comfort if you have to engage in an expensive legal battle or media campaign just to prove your innocence and get back the books that you’ve bought and paid for. (In the Kindle episode, during one round of correspondence with Amazon, the customer was snarkily told, “We wish you luck in locating a retailer better able to meet your needs.”) What does it mean to “own” something when it’s stored on someone else’s cloud server and can be wiped, possibly erroneously, with the flip of a switch? This is not ownership in any traditional sense of the word. In all fairness, EULAs often refer to it in other terms, but in most customers’ eyes that’s so much legal mumbo-jumbo, if they read it to begin with.

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Having your music or ebook library compromised for any of the reasons given above is an inconvenience, albeit a potentially huge one. But that inconvenience is dwarfed by the risks you entail if you store your own data in the cloud. You don’t have to be paranoid to worry about having your private correspondence, tax documents, personal photos, or business plans on someone else’s computer — “someone” in this case being a monolithic company that might make any of a thousand mistakes. One of those mistakes might cause your files to be deleted, accidentally released, hacked, or snooped into, or your access to be taken away.The glimmer of hope is that, for the most part, no one’s forcing you to go to the cloud. But it’s not outside the realm of possibility that at some point you won’t even have the choice. Already, on my iPhone, I find that using iCloud is much easier than not, making for a somewhat painful opt-out process. The next step might be to make things “simpler” still by making it yet more difficult to opt out. Considering what so many large ad-driven firms are known to be doing with cookies, “likes,” online-shopping data, demographic profiles, and “follow” information, there’s no question that the financial incentive to move people to the cloud is there.