In this age of connected consumerism, customers are digitally engaged with the brands more than ever, predominantly on smartphones via chatbots, live chats, messenger apps, and voice assistants. In fact, 83% of the consumers contact brands to gather more information about their products and services.

And with this, conversational commerce is becoming increasingly popular for compensating for the lack of personalization while shopping online. Conversational CX brings the 'personal' into personalization without going to physical stores. Hence, enterprises now rely on AI-powered intelligent virtual assistants across voice and text channels for brands.

The core objective of this partnership is to automate customer engagement for eCommerce brands while providing a chance for them to leverage conversational commerce to transform their digital customer experience. The conversational extensions will be a pivotal part of the digital commerce solutions for Krish's clientele. This collaboration will be particularly advantageous to brands to help them establish a direct relationship with their customers and manage operations across multiple channels. Hence, it will elevate the digital commerce solutions implemented worldwide by Krish for its brands and amplify customer experience.

While addressing this partnership, Jiten Padmashali, CEO and MD, Krish TechnoLabs, said, "We are always committed towards innovative digital commerce solutions for retailers and eCommerce players. Our association with Yellow.ai will further solidify our efforts in this direction, with conversational commerce at its core. We aim to leverage this conversational CX platform to help brands render an enhanced online shopping experience. We are delighted to have partnered with the leaders in building conversational experiences and further augment our personalization and digital transformation solutions to help our clients unlock growth."

"We have set in motion new frontiers of reimagining customer experiences with Conversational AI, and our partnership with Krish TechnoLabs will go a long way in delivering eCommerce and retail brands a competitive edge when it comes to delivering differentiated customer experiences. It will enable them to leverage the power of digital commerce across multiple channels, successfully tapping into more new business opportunities,” said Raghu Ravinutala, CEO and Co-Founder of Yellow.ai.

About Krish:

Krish Technolabs is a leading digital commerce agency established in 2003. They excel in working with brands worldwide to create successful and profitable B2C and B2B eCommerce solutions. They are committed to delivering sustainable solutions and helping clients achieve growth while creating value for their customers. With rich expertise and experience in curating digital commerce solutions panning across various industries, they empower brands to enhance their online visibility and be heard above the noise.

About Yellow.ai
Yellow.ai is the world’s leading Conversational AI and CX Automation Platform, recognized by Gartner, IDC, and G2 crowd as a leader. The platform is trusted across 50+ countries by 1000+ enterprises. Weaving in the best of AI and human intelligence to automate customer and employee experience, the company aims to democratize AI through its low-code bot builders, omnichannel virtual assistants, and ticketing automation suite.