Key players in the cattle feed and feed additives market include Royal DSM N.V. (The Netherlands), Cargill, Incorporated (U.S.), Archer Daniels Midland Company (U.S.), New Hope Group (China) and Charoen Pokphand Group (Thailand). Other players which include Land O’ Lakes Inc. (U.S.), Nutreco B.V. (The Netherlands), BASF SE (Germany), and Country Bird Holdings Limited (South Africa) also attained strong position in the global cattle feed and feed additives market.

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Key strategies such as expansions, agreements, and new product developments have been adopted by the key players in the cattle feed & feed additives industry. The leading players have been investing in R&D capabilities to offer diversified product portfolios to provide optimum nutritional products for the livestock and to strengthen their market position.

These core strengths help the players to diversify their business geographically and strengthen distribution networks. Market leaders such as Cargill, Incorporated (U.S.), Archer Daniels Midland Company (U.S.), and CP Pokphand group (Thailand) have successfully tapped the potential markets through the adoptions of strategies such as expansions and acquisitions in Asia-Pacific and Latin America. Agro-commodity players such as Archer Daniels Midland Company (U.S.) and Cargill, Incorporated (U.S.) utilized their global presence to procure raw materials in the most efficient way possible to meet the feed demand in each regional market.

Expansions and investments were the key strategies adopted by industry players to achieve growth and expand their presence in the cattle feed and feed additives market. Cargill, Incorporated (U.S.) lived up to its reputation as a key global player by strengthening its feed additive capacities across developing markets such as in Mexico and Asia. In august 2015, the company expanded its feed premix plant to meet the demand in Mexico. With the help of research knowledge and extensive global operations, Cargill, Inc. has maintained its hold in the cattle feed and feed additives market.

Archer Daniels Midland Company (U.S.) has been keen to differentiate its product portfolio within the U.S. market by developing a protein-based diet portfolio for dairy cattle segments. In April 2013, ADM Co. had also shown immense interest in developing a feed additives market base in China with the opening of its third premix plant.

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However, highly fragmented markets such as Asia-Pacific and Middle East are composed of a large number of regional players. Government-run companies such as Amul Milk Cooperative (India) and Chinese state-run feed companies provide cattle feeds at affordable rates, that acts as a significant barrier for many international feed manufacturers.

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