India, 18th October 2022: Jaipur rugs, the largest manufacturer of handmade Rugs in India announced that its much loved Rug Utsav – Knot so ordinary is about to enter its last stage. This initiative to bring the artisan and consumer together is witnessing huge number of customers reaching out to understand the know-how of carpet weaving and also resulted in Substantial increase in topline as well. The Rug Utsav is ending soon and there are very few days left for the customers across the country to select from 1000’s of premium quality, unique styles, designs and colors of hand knotted, hand-tufted, hand-loom and flat-weave dhurries at up to 60% off.

During the on-going Festival bonanza, Jaipur rugs is observing a massive influx in footfall & demand for the rugs from both offline and online consumers across the country. The design enthusiast in tier 2 cities are showering their immense love towards the premium handmade rug brand specially in the contemporary and modern design category and contributing majorly to the total sale. The visitors are also loving the live experience of weaving and immensely enjoying working in tandem alongside the rural masters of the craft.

Jaipur Rugs is offering value-added services like free delivery all across India and up to two years warranty on its products, stain-resistant coating service which keeps rugs protected from liquid spills is an added service for all old and new customers, but can be done to rugs from any brand. The brand is also offering free virtual consultations by interior designers and rug experts so that customers can make an informed choice when buying rugs and carpets.

Commenting on the on-going Rug Utsav - knot-so-ordinary sale, Mr Yogesh Chaudhary, Director, Jaipur Rugs, said “With this year’s Rug Utsav – the Knot-so-ordinary, we have capitulated the attention of the entire nation, we are witnessing huge traction both offline and online not only in the tier 1 cities but also tier 2 cities showing immense love for our products. It reaffirms our ideology to be a design oriented socially conscious organization”.

“Our customers are loving the live experience of Rug making at our various stores and enjoying interreacting with our artisans. The main objective of this entire Rug Utsav is to bring our consumers and artisans together and we are delighted by the response and demand for our products from across the country, he further adds”.
Looking at the current market demand and increasing growth, Jaipur Rugs decided to further enhance its product portfolio with new unique designs, styles and colors to meet the expectations of its customers so that they can revamp their homes this festive season with immense joy and enthusiasm.

The Rug Utsav is still live only for last few days on the Jaipur Rugs website and stores across Jaipur, Delhi, Mumbai and Bengaluru. Check out the unique rug collection on https://www.jaipurrugs.com/in/

About Jaipur Rugs
Jaipur Rugs is a family business strengthened by the purpose of protecting ancestral know-how and connecting rural craftsmanship with global consumers. By placing the human aspect at its core, the company has grown to become the largest network of artisans in India. It uses the age-old art form of handmade carpets as a tool to bring prosperity into the homes of 40,000 rural artisans of which 85% are women. Founded in 1978 by Nand Kishore Chaudhary with just two looms, it now has over 7000 looms and sells in over 80 countries. Today the company creates contemporary works of art by collaborating with creative talents capable of showcasing this ancestral craft with a new vision.

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