In terms of design, cosmetic Cream Jar (KEXON) packaging should be based on different consumer groups, applying different groups of aesthetic concepts and psychological feelings. Ms. cosmetics bottles should reflect the warm, romantic and feminine characteristics. Men's cosmetic bottles are more masculine, personalized and easy to use. For the cosmetic bottles for the elderly, it should be reflected in the humanized design and ease of use. Children's cosmetic bottles need to reflect more cartoon elements and children's psychological needs. In addition, in terms of prominent themes, many domestic cosmetics manufacturers, such as Herborist highlights Chinese medicine, and the European poetry highlights the pearls, all of which have formed their own ideas and characteristics.

Under the circumstances that environmental protection has become the industry background, more and more enterprises have adopted low-carbon and environmentally-friendly packaging methods and packaging materials by increasing research and development technology. Well-known enterprises in the industry have slogans of packaging environmental protection, using new technologies and new materials, introducing clean production mechanisms, and reducing production mode and product structure based on green, environmentally friendly low-energy, low-pollution, low-emission (economic models), thereby reducing Carbon emissions and sustainable economic development. From the beginning of packaging design, enterprises should meet the requirements of simple, practical and green.

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