Electronic commerce, commonly known as E-commerce, eCommerce or simply as EC, is the buying and selling of goods and services using computer networks (primarily the Internet). eCommerce solutions allows consumers to submit online payments in exchange for goods and services with no barriers of time or distance. It commonly utilizes technologies like electronic funds transfer, integrated supply chain management, Internet marketing, online transaction processing, electronic data interchange, inventory management and data collection systems to perform the often complex transactions.
Do You Need An eCommerce Solution?
eCommerce websites are one of the most lucrative online business models. eCommerce is still expanding rapidly as the number and amount of digital transactions grows everyday. Now almost any product or service can be purchased online. As such the lines between “traditional” and internet based “eCommerce” have become increasingly blurred as more businesses move to increase ROI by generating online sales. Today it is one of the most important functions of the Internet as it operates in all four of the major market segments: business to business, business to consumer, consumer to consumer and consumer to business.
As eCommerce grows so do the expectations of online shoppers in terms of website functionality, convenience and security. Creating a successful online store (eCommerce website) can be a difficult if you are not aware of proper eCommerce principles and functionality. Knowing and understanding eCommerce guidelines and proper implemention of your eCommerce solution is essential to the success of your online store.
The benefits of implementing an eCommerce solution include: accessibility, 24/7 availability, decrease cost of goods sold (COGS), provide customers a wider selection of goods and services, increased consumer reach, detailed customer purchase history, upselling and cross selling and many more.
What eCommerce Solution Do You Need?
Typically the main feature of an eCommerce solution is the shopping cart. What is a shopping cart? At the most basics level, a shopping cart is software that allows your site visitors to purchase goods and services. Many times it also has added functions like customer management, online payment abilities and fulfillment exports that integrate all aspects of ecommerce into one interface.
There are many types of shopping carts from completely custom developed carts to turnkey eCommerce solutions (and everything in between). Your eCommerce solution should provide you all the functionality and features that you need for your online store to be successful.
KEX eCommerce Solutions and Development
A well designed and thought out ecommerce site with optimized product pages are essential to the performance of your eCommerce business. The struggle of most eCommerce sites is turning qualified traffic and leads into conversions. To do this you eCommerce solution must direct site visitors to the correct product pages, use a safe, simple and secure checkout method and convince the visitor your site is reputiable.
A leader in eCommerce web development, KEX has integrated a number of eCommerce and shopping cart solutions. We provide you everything you need to sell your goods and services online including insightful reports. At KEX we evaluate your business and its needs then provide you eCommerce solutions specific to your goals. KEX only offers eCommerce solutions that fit YOUR needs.
KEX eCommerce solutions line up with your integrated marketing approach, enhance your internet presence, increase sales and profits and boost your ROI! We ensure security giving you the power to manage products, vendors, shipping options, sales tax, etc. Let KEX take your business to the next level with our eCommerce solutions.
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