Redefining the Pitch

When it comes down to it, “the pitch” is when someone tries to sell his or her idea to another party – an individual or business – with the resources to make it happen. Writers and directors pitch their concepts and attempt to sell their creative talents in the entertainment industry. Salespeople attempt to pitch their products to the right market. And even product developers have to pitch their ideas at some point or another.

The key concept behind the pitch, though, is effectively presenting enough information about the idea to intrigue the prospective buyer and encourage full buy in to the product or idea. Over time (and with the development of technology), the pitch itself has changed. In previous eras, the pitch may have simply involved the individual explaining his or her idea. But with the current market being inundated with new products and concepts, you need a way to make your idea standout in 20 seconds or less – typically the amount of time you have to pique someone’s interest in your idea. And you can do that with a well-developed pitch video.

Creating a video to effectively present your idea is often easier said than done, which is one reason it is so important to work with a well-established video production company Tampa. The right company will not only help you develop your concept but will also provide you with outstanding video clips and processing to make your pitch a cut above the rest.

Key Components of an Effective Pitch Video

As you begin developing your pitch, you need to keep a few things in mind. You have a very limited amount of time to catch anyone’s interest, so be sure to effectively craft your pitch so that your video producer in Tampa can help you create the best quality video possible.

1. A Clear Goal

Identifying your objective and making it clear throughout the pitch is essential. Think about the one thing you want the person watching your pitch to do when it is over and make sure to structure your video around that action.

2. A Request for Attention

If you don’t grab the attention of the viewer or potential client, you’ll end up just talking. In this case, you won’t get the attention you want unless you ask for it, so make a bold request and create a video that demands attention.

3. Something Sticky

As you begin your pitch, you want to provide your audience with something that will stick. The best way to do this is to provide a claim where you present the unique value of your proposition clearly and concisely. Make your sticky concept available in a sentence or less, and make sure it is valuable and attention-getting. For example, “We help businesses increase sales by 15 percent by identifying and capturing previously missed opportunities.”

Once you’ve come up with these three components and selected a video producer in Tampa, it’s time to get rolling on your pitch video. A good concept with these three components and an innovative video production company Tampa can help you create a video that will not only sell your idea but land your next big client.