12th July 2020, Gurugram: Kessa (www.kessawear.com) is a trusted online destination for impeccable fashion solution. The company has also 12 stand-alone physical stores in leading Indian cities. The store is highly reputed for combing international fashion trends with traditional Indian sensibilities. The store promotes traditional Indian crafts from all corners of the country, with fusion wear for women like kurta pants for ladies.
The story of Kessa began in 2008, when three women, Pallavi Rathi (designer), Anuradha Maheshwari ( head of administration) and Mrs. Anamika Yadav ( head of marketing ), joined hands to launch this new store for designer wear. Their aim was to promote the artisan community of India and bring forth a line of affordable clothing.
“Our inspiration behind creating this line of clothing is to provide women an article of clothing that is not only fashionable but flattering; classy but affordable. All the apparels are designed considering women of all ages, shapes and sizes. This is why our collection transcends all boundaries of age, size and taste, while staying modest all the time. All designs are produced in-house and exclusive to our brand,” said Mrs. Rathi.
Kessa has grown fast over the years with 12 stand-alone stores pan India, including an online store. The Kessa team of designers churns out ravishing ensembles at a much higher and faster rate as they have total creative freedom. Based in Jaipur, they continually work closely with artisans to confirm each design to the minutest detail.
The store has focused on the diverse colours, crafts and design of the Indian tradition. India has versatile tradition of ethnic fashion. The famed Indian printing techniques like hand block printing, Bandhani and Batik and intricate thread work like Chikankari, Gota Patti and Zardozi grace the high fashion runways In India and abroad. But Kessa wants not only to popularize such crafts but also lesser known crafts like Ajrak, Kalmakari, Sanganeri, Bagh and Bagru.
The store has curated a team of highly talented designers who work their brains every day to infuse classic Indian prints and fabrics with modern sensibilities. Therefore, its range of kurta with pants for women exemplifies a tune of melodious fusion between modern style and classic taste which perfectly complements the fashion sense of the modern woman.
The Kurta pants are tailored with a focus on style and comfort. The collection is stocked with items that can suit all women, for every possible occasion. The Kessa team has you covered whether you are out on a lunch date or a job interview. From lovely prints to solid fabrics, their collection of attires covers a wide range of designs, texture and fabrics. They give a modern twist to classic and traditional designs.
ABOUT THE COMPANY: Kessa (www.kessawear.com) is an exclusive network of stores showcasing fashionable clothing items, mainly for women. It employs a team of highly talented designers who mix modern trends with traditional Indian craftsmanship.