The country is witnessing high demand for mother’s milk regardless of the high breastfeeding rates. About 56.0% is the early initiation rate of breastfeeding in Egypt and 66% is the timely complementary rate for 6-9 month old infants in Egypt. Despite of such high breastfeeding rates the subsidization of standard milk formulas by government and increasing contribution of women at workplace has fuelled the market for infant formula in the country. Similarly, Infant cereals or the dried baby food has noted an increasing revenue growth over the past years in Egypt. People in Egypt are more aware of these two categories of baby food and hence prefer the same. However, the baby food companies are also trying to push other and prepared baby food products towards the parents in the country.
“The Egyptian market for mother’s milk substitute is growing at a fast pace, with birth rates increasing to nearly 32 per 1000 persons in 2012. There is increased demand for milk formula even though the rates of breastfeeding are higher in Egypt as compared to the other Middle Eastern countries. As the workforce demographics change with increased women participation, the demand for infant formula has been inclining over the years. Moreover, the act of subsidizing infant formula by the government has been a major contributing factor facilitating the growth of infant formula in the country.” According to the research report ‘Egypt Baby Food Industry Outlook to 2017’ by Ken Research.
According to the report the country has observed strong demand for infant cereals as a majority of the mothers regard it as the best food for their growing-up babies. Nestle Cerelac, Hero, RIRI and Ninolac are the major brands operating in this segment.
The report provides detailed overview on the baby food market of Egypt and helps readers to identify the ongoing trends in the industry and anticipated growth in the future depending upon changing industry dynamics in coming years. The report will help industry consultants, baby food companies and other stakeholders to align their market centric strategies according to ongoing and expected trends in future.
Contact Person: Ankur Gupta
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