White Cement is a powdery white hydraulic binder which when mixed with water forms a paste that sets and then hardens over a certain time. White cement based plasters are used for covering facades and in swimming pools owing to its high durability and low cost of maintenance. It is a key ingredient in producing decorative concrete that is used in terrazzo tiles, pavers, artificial walls, pavers etc. White Cement can be cast into any size or shape and hence, finds its application in making sculptures, monuments etc. The industrial applications include joint fillers, insulation and anchorage mortars, water tight coatings and much more.

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The characteristics of White Cement are similar to that of the Portland Cement except that its pure white in color. This is produced from raw materials which are devoid of Iron such as china clay and white limestone along with materials which do not have coloring elements like Magnesium, Chromium, Titanium etc. White Cement is more expensive to produce because it is produced in a separate kiln as its most important property is its whiteness.


Market Dynamics
Increasing trend has been witnessed in demand for white cement in countries with hot climates, this is due to the fact that the white cement reflects more heat than the traditional grey cement. As a value-added product, it is becoming increasingly popular in advanced economies, where it is commonly used for the construction of innovative buildings and future landmarks. There has been a growth in a trend of shifting from glass and steel buildings to concrete buildings in the developed countries this has led to the growth of the market. Also, the regions like Asia-Pacific, is expected to have a high demand for white cement. This is owing to the high production and consumption of white cement in China and India for developing infrastructure.
Moreover, there is an increasing demand of white cement especially in flooring applications, renovations, and restoration of archeological memorabilia which uses the white color of the cement to create the desired result also enhance the market growth. White cement has recently discovered its usea waterproofing material. This has created a lucrative opportunity for exceptional market growth. However, due to the low strength of white cement compared to other cement and high cost restrain the market. The demand for White Cement is less than 1% as compared to the demand of grey cement but its profit margin remains higher.

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