The electronic shelf label market is expected to grow at a CAGR 20.04% during the forecast period 2021-2026. Major drivers for the market include trending retail automation, more cost-efficient and less time-consuming alternative to paper labels, and increased operational efficiency with real-time product positioning.
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Europe dominated the ESL market, however, the market in APAC is expected to grow at the highest CAGR during the forecast period. The ESL market in APAC is sub segmented into China, Japan, South Korea, and Rest of APAC. In addition, APAC is not a lucrative market for ESLs currently; only the prominent countries such as China, Japan, Australia, Singapore, and South Korea have a significant market potential.

Key players include Pricer (Sweden), SES-imagotag (France), Samsung Electro-Mechanics (South Korea), E Ink Holdings (Taiwan), Displaydata (UK), M2Communication (Taiwan), Diebold Nixdorf (Germany), Opticon Sensors Europe (Netherlands), Teraoka Seiko (Japan), and NZ Electronic Shelf Labelling (New Zealand), among others.

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