Infographics are creative and customized pieces of information that attracts the viewers. Creativity and visual elements are going to prevail in the market in 2018. Both visual and textual elements should be focused on communicating the information on which the infographic was based. Now, let’s see which trends will make an impact on infographic design in 2018.
• Interactive infographics- Infographics are undoubtedly the most interactive pieces in the world of digital marketing. Interactive infographics in the form of videos, GIFs, interaction are likely to flood the digital market in 2018.
• InfoGIFs- Static infographic has lost its charm since there is an alternative in the market known as the infogif. The dynamics they create are highly effective and everlasting in the minds of viewers. These GIFs add life to the infographics.
• 3D illustrations- 3D is a design technique that has been long discovered but yet to be explored to the fullest. Its more likely to come to the spotlight in this year. Any animation or infographic adds the depth to the infographic.
• Typography- The art of depicting text in many shapes and forms is known as typography. Creative typography is surely going to hit the market this year. Typography allows you to go as creative as you can but only keeping it readable!
• Negative space- When talked about the trends following infographics in 2018, these designs are simply doomed to success. A watercolor background with texture and flat illustrations accompany negative space elements in the infographic and the result is absolutely mesmerizing.
• Bright colours- Colours are always the best part of infographics.The use of bright colours have long been in the leading trends in the past few years and will continue to be in trend in 2018. Bright colours instantly grab the attention of the viewers that the designers strive for.
• Gradients- Brightly colored gradients will be a huge hit in 2018 in graphic design and therefore, in infographic design, as well. Due to their ability to steal the spotlight, they need to be scarcely used and carefully combined with the other elements.
• Custom art illustrations- Having the whole infographic as one illustration raises the bar for infographic design quite high. Plus, this is the style where designers and illustrators conjoin powers to produce something really innovative and unique.
So, it turned out the horizon for infographic designers are expanding in 2018. There will be more creativity, more imagination, and certainly more innovation in the field of infographic design.
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