Remember as a child when you were enthralled and captivated by the fascinating stories told by your grandparents? Did you know that a brand story through an infographic does the exact same thing? Definitely brand stories may not tell of princes and dragons in far-off land but serves as a visually engaging representation of data and information and this form of data visualization tells a story on its own. Infographic are a powerful vehicle that drive knowledge and information to a complete new level and following the 7 thumb rules of telling a story through infographics would definitely add fuel to the vehicle. The first is undoubtedly gathering of information and furnishing it to bolster the attention of the viewers. To create a mind blowing infographic its important to think 'laterally rather than literally'. Once you have created your infographic, it's your duty to make it go viral and drive traffic back to your site by tying your infographic into your content strategy. Lastly not only your style of writing but your brand specific experiences told in your unique voice will speak the success stories of your infographics. www.graphaize.com