GOOD
• Catch attention of targeted audience- Undoubtedly infographics are the best kind of invention in digital marketing to attract the target audiences.
• Increase brand awareness- Infographics are designed to include relevant information about the creators, their logo, website address, email and contact information.
• Increase subscribers and followers- Is your online marketing traffic hitting low? Just add some interesting infographics to your content to boost your audience traffic by four-fold! Interesting graphics and visual animations increase the subscribers and followers of your posts.
• Portable and easily embeddable- The most fascinating feature of infographics is its size and embed-ability in various posts and content. This makes use of infographics all the more hassle-free for the designers.
• Can make your content really go viral- The compelling visual content of infographic allures the audience to share the content and make it go really viral!
BAD
• Infographics at times may be misleading if the information is not conveyed through proper graphics.

Although there are very few negatives about integrating infographics in your campaign, focus on the goodness and boost up the beauty of your campaign through infographics.