Panah's signature line collection is entirely 'Made in Italy' by craftsmen who have over 25 years of experience in crafting Luxury Shirts and Ties.

Director, Panah London, Rushikesh Patel said, "We work closely with our Italian manufacturers to pick the finest cotton fabrics for our luxury shirts collection. Our luxury shirts are handmade in Sicily with approximately 60 processes from start to finish”

The fabric is sourced from Italian mills like Canclini, Monti, Albini, Testa and few others which are the worldwide reference point to finest fabric construction.

We have private clients from Europe, US and the demand is picking up in India. Our Italian Luxury Ties are one of a kind and crafted for an audience seeking niche products. The contrast stitched Madder prints are one of our fastest selling Ties.

Styledotty.com, which is the Indian partner of Panah London says, “We have received an overwhelming response with regards to Panah products in India. There is an increased trend of clients buying one shirt and then coming back and buying three or more shirts”

Panah Shirts offers excellent customer value proposition especially when compared to other British High Street brands marketing in India. Most of the luxury shoppers in India are not accustomed to the sophistication of Italian craftsmanship which opens a whole new window of opportunities for British brands like Panah.